Polaris

DECEMBER 9, 2014

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Read more here. Content Marketing'

B2C 194

B2C Content Marketing Study Trends 194

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. buyer consumes before—and after—she talks to sales. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

5W PR

JULY 1, 2024

Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world.

Trends 88

Trends Report Trade Shows Consumer 88

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience?

Leadership 98

Leadership How To Trade Shows Pinterest 98

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

Conference 62

Conference Trade Shows Branding Brand 62

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

5W PR

JULY 3, 2024

Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.

Trends 78

Trends Retail Trade Shows Ethics 78

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 102

Brand Branding Marketing Facebook 102

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Konnect Agency

NOVEMBER 23, 2021

At Konnect Agency, we touch many brands across many categories, giving us broad insights into the tactics that seem to work favorably across many client types. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., If that sounds like too much of an undertaking for your brand, fret not!

Trends 119

Trends Publicity Communications Marketing 119

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. Hosted panels are generally thought leadership and branding opportunities.

B2B 136

B2B Leadership Trade Shows Insurance 136

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

Trends 94

Trends Trade Shows Community Nonprofit 94

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Beyond PR

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.

Industry 76

Industry Trade Shows Marketing Film 76

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

International 78

International Internal Retail Trade Shows 78

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. CES has created a ‘show-within-a-show’ for vehicle technology.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Brand consistency can boost awareness and recognition.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 106

Media Advertising Advertising Print 106

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

MARCH 28, 2018

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand.

Retail 60

Retail Trade Shows Consumer Trends 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Simple, smart, and effective.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Consumers might turn toward your competitors instead. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. Map Out Your Ideas.

Small Business 82

Small Business How To Writing Conference 82

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. These three apps are not new to consumers, but all saw impressive growth in 2020.

Marketing 52

Marketing Instagram Facebook Consumer 52