Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Notified adds coverage books.

Software 124

Software Case Study Advertising Advertising 124

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. How much variation should we expect from campaign to campaign?

Data 120

Data SEO Groups Pitching 120

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google SEO Writing 62

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. Social media and digital have been of growing importance in communications and marketing jobs in general.

Insurance 60

Insurance Insurance Social Media Corporate 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Frederik Vincx

DECEMBER 11, 2015

Now, the methods are used worldwide in numerous and diverse industries including education and social work. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60