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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content.

B2B 118
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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 84
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 74
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The Twin Cities’ social media power brokers

Communications Conversations

Alyssa Greve, Director of Content Marketing, Cambria. And, he has big-time brand experience to back that up. Kristen Pechacek, Digital Marketing Director, Anytime Fitness. As caretakers of the longest-running SMB chapter in the U.S., And, he’s in a hiring position with, again, the biggest company in town.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s Those types of tools are just as useful for Google’s marketing team as they are for its audience. The appetite is there for this kind of content.

B2B 143
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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 212
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6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends 160