Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. But the point of investing in content marketing is to hold attention, right?

Viral 110

Viral Video Strategy YouTube 110

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Social Media Guidelines Groups 100

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Here are some quick takeaways and observations based on experience with storytelling for B2B brands. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. It’s not about you. Tell, don’t sell.

Branding 173

Branding Brand Storytelling Video 173

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. doing improv comedy on the side.

Leadership 106

Leadership Branding Brand How To 106

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing.

Viral 73

Viral Marketing Real Estate Travel 73

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Yet the paper also surfaces the underlying driver of the shift to content marketing. Drop “going viral” as a goal. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Too often, new business owners make the mistake of committing to their brand name before researching available domain names. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Infographics 123

Infographics Viral Web Enterprise 123

Sword and the Script

FEBRUARY 9, 2016

The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing. Lots of content, a dearth of answers.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ ’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Sounds easy, right?

Viral 120

Viral Content Marketing Consumer Social Media 120

Flack's Revenge

JULY 12, 2017

Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. We explore how expert newsrooms are supercharging their content with emotion instead.”. These days, many brands are publishers too. They can try injecting emotion into their content and news.

Social Media 120

Social Media How To Media Viral 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Branding 83

Branding Brand Marketing Ethics 83

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JUNE 10, 2016

Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. This opens the door for any brand to position itself as a thought leader. Brands that are the most powerful today, give away information,” said Mattison.

How To 120

How To Marketing YouTube Study 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. These memory links activate when buyers do come into the market.

B2B 159

B2B Marketing Advertising Advertising 159

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Infographics 87

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins.

How To 120

How To Tools Exercises Infographics 120

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. When you listen to what people discuss you can determine how your brand should engage with your core audience.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness

Marketing 73

Marketing Viral Survey Infographics 73

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites.

Examples 130

Examples Transportation Media Tourism 130

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Waxing UnLyrical

JUNE 5, 2012

Building an organization’s reputation positively impacts its brand and helps improve tactical sales-related activity and outcomes. The momentum generated by an enhanced reputation and visibility in the media and other forums will make it easier to place further thought leadership content.

Leadership 91

Leadership Publicity Reputation Employee 91