Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Corporate constraints. for this question.

Ethics 123

Ethics Communications Survey Corporate 123

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Branding 234

Branding Brand Reputation Crisis 234

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Branding Brand Education 170

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. To get ahead of such risks and protect the bottom line, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.

Reputation 78

Reputation Crisis Insurance Insurance 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” The most important corporate function? Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand.

Government 227

Government Corporate Resources Ethics 227

Reputation Us

DECEMBER 19, 2024

Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. Too many brands pull back when criticism comes, which tends to alienate everyone.

Trends 203

Trends How To Ethics Reputation 203

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. Again, that goes back to individuals’ ethics and how they operate.

Trends 155

Trends Communications Ethics Corporate 155

Mindful Marketing

DECEMBER 18, 2022

.” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. It’s best to nib potential ethical offenses in the bud. Here are four strategies that can help: 1.

Advertising 88

Advertising Advertising Ethics Fashion 88

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 75

Ethics Branding Brand Internal 75

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. While it skirts legal boundaries based on historical contracts, it opens a host of ethics issues – what is fair use and when do we say no? . The new ethics question this week, is what took brands so long to take action? .

Ethics 84

Ethics Corporate Report Technology 84

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. The brand’s 30-day average is only 2000. Brand Gillette’s situation is trickier, and the ad’s success is less clear-cut. That’s a lot of buzz for a commodity product.

Advertising 236

Advertising Advertising Video Ethics 236

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. 1) People buy from brands they follow on social media.

Corporate 70

Corporate Reputation Branding Brand 70

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

JULY 12, 2024

Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.

Trends 179

Trends Publicity Survey Privacy 179

PRSay

AUGUST 19, 2021

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I took advantage of as many as I could.

Meeting 197

Meeting Education Ethics Leadership 197

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Branding 90

Branding Brand Marketing Ethics 90

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Stakeholders are going to scrutinize both the corporate decisions and personal conduct of CEOs.

Media 195

Media Reputation Data Leadership 195

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Branding 98

Branding Brand Ethics Internal 98

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

PRSay

JANUARY 16, 2020

Sponsors of such attacks can have a variety of agendas: to damage a competitor’s reputation and gain market share, drive down the value of a company’s stock, pressure a legal adversary into an unfavorable settlement, co-opt a popular brand to advance a political or ideological agenda or even exact revenge on a former employer or spouse.

Reputation 183

Reputation Privacy Banking Ethics 183

Reputation Us

OCTOBER 16, 2023

Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources?

Reputation 167

Reputation Consumer Report Ethics 167

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. What is the most difficult ethical challenge you ever confronted at work? The ethical issues are also cultural-related as well. The need for a culture of kindness.

Ethics 80

Ethics Publicity Radio Local 80

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. A C-level executive is the face of the company and often its brand. These days brands tweet like real people, and certain business leaders have created cult-like followings. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

Healthcare 70

Healthcare Ethics Communications System 70

PRSay

SEPTEMBER 27, 2016

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too. Make it right and make it effective.

Ethics 60

Ethics Advertising Advertising Technology 60