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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Not sure if this will take off, but worth a look.

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Behind the Headlines With Sophie Raine

Cision

Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

For example, once shopping app Retale had been in the marketplace for a few years, we engaged a personal finance expert to help drive visibility and humanize the Retale brand. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

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Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment. In-Flight Entertainment (IFE).

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.