Deirdre Breakenridge

SEPTEMBER 14, 2015

During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. You might wonder what has customer service to do with PR? 4 reasons PR pros need customer service skills: Put yourself in their shoes. Put your client first.

Customer Service 150

Customer Service Training Internal International 150

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement.

Customer Service 158

Customer Service Social Media Marketing Media 158

Ronn Torossian

JULY 18, 2019

Customer service. However, customer service is, in fact, an important part of marketing. After all, a customer who has a poor experience with a business […]. The post What Does Customer Service Have to Do with Marketing? What is it? This may seem a bit odd. appeared first on.

Customer Service 150

Customer Service Marketing Strategy Brand 150

Agility PR Solutions

DECEMBER 20, 2021

Although loyalty today is primarily driven by companies’ ability to resolve customer issues on first contact, it will increasingly be shaped by how effectively customer service represents the company in a […].

Customer Service 148

Customer Service Branding Brand Consumer 148

Agility PR Solutions

OCTOBER 8, 2024

Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for consumers to share their experience with your brand online.

Customer Service 109

Customer Service Branding Brand Marketing 109

Agility PR Solutions

APRIL 3, 2022

The post Racing to resolve the ‘Engagement Capacity Gap’: Companies leaning into customer service tech appeared first on Agility PR Solutions. Last year, the firm […].

Customer Service 147

Customer Service Company Technology Branding 147

Agility PR Solutions

OCTOBER 27, 2021

When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. The post Consumers to businesses: Your customer service is trying too hard—and not where it matters appeared first on Agility PR Solutions.

Customer Service 167

Customer Service Consumer Company Brand 167

Agility PR Solutions

NOVEMBER 26, 2019

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

Customer Service 99

Customer Service Reputation Branding Brand 99

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 245

Branding Brand Storytelling Airlines 245

Agility PR Solutions

NOVEMBER 5, 2023

It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication. VoIP technology is not just about making calls over the internet.

Customer Service 120

Customer Service Technology Tools Strategy 120

Agility PR Solutions

FEBRUARY 7, 2024

There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.

Branding 175

Branding Brand Customer Service System 175

Agility PR Solutions

APRIL 8, 2024

Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. Certainly not by setting it up, […] The post 14 chatbot metrics to track whether your AI is performing good customer service appeared first on Agility PR Solutions.

Customer Service 109

Customer Service Company Brand Branding 109

Agility PR Solutions

DECEMBER 3, 2023

However, with the countless customer interactions happening on various social media platforms, it’s easy to stumble into common pitfalls that can harm your brand’s reputation.

Customer Service 113

Customer Service Social Media How To Media 113

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Branding 231

Branding Brand Employee Data 231

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Cision

APRIL 21, 2017

Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. Make Them VIP Customers.

Branding 229

Branding Brand Social Media Survey 229

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 109

Customer Service Survey Consumer Company 109

Melissa Agnes

OCTOBER 2, 2018

How compassionately conscious is your brand? This episode explores: How the world of customer service has changed since United Breaks Guitars. How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do.

Branding 157

Branding Brand Crisis Management Customer Service 157

Agility PR Solutions

DECEMBER 12, 2023

Customer service and public relations have a lot in common. The difference is that customer service applies to your customer base and PR shapes the general public’s perception of your business. They both shape people’s opinions about your business and can be intentionally leveraged to support your success.

Customer Service 103

Customer Service Publicity Brand Branding 103

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Branding Brand 78

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers.

Customer Service 88

Customer Service Consumer Company Brand 88

Agility PR Solutions

SEPTEMBER 26, 2023

Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more organically—pay more attention to strengthening company culture.

Customer Service 113

Customer Service Company Course Branding 113

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? I want to be close enough to my customers to smell them,” Sterling told me.

Software 328

Software Customer Service Google Small Business 328

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 88

Customer Service Retail Measurement Consumer 88

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Agility PR Solutions

NOVEMBER 17, 2020

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty.

Consumer 158

Consumer Branding Brand Customer Service 158

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. For more on how PR turns prospects into customers , see our earlier post. Support employer branding. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

SEPTEMBER 7, 2023

DOT’s investigation found that […] The post The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines appeared first on Agility PR Solutions. Department of Transportation (DOT) today fined American Airlines $4.1

Airlines 103

Airlines Customer Service Transportation Brand 103

Agility PR Solutions

MARCH 28, 2023

Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development?

Customer Service 78

Customer Service Branding Brand Tools 78

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Branding 223

Branding Brand Pitching Conference 223

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 243

Technology Customer Service Software How To 243

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Don’t limit your tracking to your brand though. Consider these three factors. Mention Volume.

Measurement 159

Measurement Branding Brand Pitching 159

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Branding 148

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. Everything.

Company 267

Company How To Employee Customer Service 267

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Branding Brand 186