ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MARCH 30, 2022

We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency International Internal Resources 333

Buzzstream

APRIL 2, 2025

It’s no longer just a link-building tactic; it can grow a brand. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. If you’re using media databases , so is everyone else.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media. “The

Government 214

Government Digital PR Report LinkedIn 214

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 142

Study Brand Branding B2B 142

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Brand Branding 62

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Begin with a few sentences about your company, your brand and the project. Your PR team will find it helpful to understand your brand’s marketing activities. Think again.

Writing 100

Writing How To Measurement Advertising 100

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

ReimaginePR

MAY 30, 2016

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Bonus: For a list of additional resources for writing better dialogue, check out this free download. We’re not writing the next nominee for “Best Screenplay” here.

Video 120

Video Brand Branding Writing 120

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. You also likely need to have the brand signals in place. Avoid the “hard sell” 5.

Brand 62

Brand Branding SEO Data 62

Prowly

APRIL 2, 2025

An example of an AI coverage summary from a monitoring digest created in Prowly You can add AI coverage summaries to your existing email notifications or create brand-new ones. Set up media monitoring queries The intuitive query builder lets you track brands, competitors, keywords, people, and backlinks. Proof of progress. Added value.

Examples 104

Examples Automotive Media Print 104

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

JULY 27, 2021

” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. In fact, I’ve seen brands like Glossier post this kind of thing on the regular on TikTok. Which brings me to point #3–writing in the voice and style of the platform.

Social Media 158

Social Media Marketing Media YouTube 158

Buzzstream

FEBRUARY 28, 2025

The last tip here is key: ven if a reactive pitch doesnt land, the process strengthens media relationships and positions your brand as a go-to source. Um, so there, it can be kind of SEO led stories, which hone in on like key focus areas, um, and how to boost organic growth of specific categories, or it could be more brand led stories.

Strategy 62

Strategy SEO Pitching Banking 62

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 166

Agency Creativity Brand Branding 166

Polaris

DECEMBER 15, 2014

As I write this post on Dec. The winner in terms of social media shares is “ The Number One Facebook Post Mistake Every Brand Should Avoid ”, the post currently in 6th place in terms of visits. Not all of those leads are marketing qualified but there are definitely a few worthy of a follow up call and a phone meeting.

Blogging 156

Blogging B2C Social Media Facebook 156

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write. Start by writing, every day.

Journalism 142

Journalism Marketing Writing Creativity 142

Buzzstream

DECEMBER 4, 2024

Align campaigns with brand identity, mission, and goals Ensure digital PR campaigns are rooted in your brand’s core values and mission. Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. Okay, digital PR challenges. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

DECEMBER 28, 2015

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Direct influencer-outreach. Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. After a quick search , the simplest definition for our purposes is the quality of being genuine.

Writing 120

Writing Storytelling Brand Branding 120

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

SEO 100

SEO Mobile Engineering Google 100

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

Blogging 159

Blogging Pitching Fashion Sports 159

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Social media posts. Click Here.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The Definitive Book of Body Language. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Wadds Inc.

NOVEMBER 21, 2024

She begins by deconstructing the definition of reputation: what makes a good one and what happens when it goes bad. As befits the subject, Coleman’s writing style is cool, calm and clear while deploying prose that packs a punch where necessary to drive a point home. She is a Fellow of both the CIPR and PRCA.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Buzzstream

NOVEMBER 6, 2024

Product-Led Digital PR Can Build Brand Ross and Emily’s new strategy focuses on digital PR campaigns that directly connect to the product and brand. By aligning with search-driven topics that also align with the product, campaigns can generate brand awareness and SEO value, as they resonate better with relevant audiences.

Digital PR 83

Digital PR SEO Data Report 83

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. It takes time to build a brand, a voice, etc. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Community management.

Social Media 174

Social Media Media Analytics Data 174

ReimaginePR

APRIL 10, 2020

You should know whether you’re writing an article, term paper, dissertation or any added sort of academic papers. An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. In such instance essay writing services may be great generator of help inside their opinion.

Education 120

Education Writing Construction Journalism 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146