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Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Build, enhance and/or check your profiles on Linkedin, Facebook, Myspace, Google Profile, Twitter, Digg, Tumblr, Ning, etc. You can get some recommendations at Amazon.
I’ve been following along online all week to see what brands are up to. How does a bank activate its brand during the biggest sporting week of the year? From there, a slew of brands from Target to Sun Country to Caribou Coffee got involved and kept the Twitter thread going. Bank – #NiceOff campaign on Twitter.
. - 5 social bookmarking websites to enhance the visibility of your press release – a useful article that consider how StumbleUpon, Digg and related services can increase brand awareness via press releases. - The Press Release is not dead – a reflection on press releases in the social web times. -
For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website. Then, a couple of years later, Facebook changed the rules and tweaked its algorithm to the extent a branded page essentially gets near-zero visibility unless you buy advertising.
Right at the bottom there are more sharing options for some of the lesser known networks like Tumblr, Digg and more. You don’t have to go to a particular brand’s website or channel to see examples of this. At the top of the post, there are options to pin it on Pinterest or even “Like” and share it on Facebook.
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