Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Event planning firms may hire entry-level PR professionals to assist with public relations efforts for events and promotions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Anything you can do to educate your audience will help show your value.

Social Media 83

Social Media Pitching Media LinkedIn 83

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Anything you can do to educate your audience will help show your value.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. So why waste the time?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.”

Software 124

Software Case Study Advertising Advertising 124

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Another new PR tech player. Podcast passion.

Software 93

Software Banking Technology Data 93

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Some of the ones we hear most often are: What level of response rates should we expect?

Data 120

Data SEO Groups Pitching 120

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Frederik Vincx

DECEMBER 11, 2015

Now, the methods are used worldwide in numerous and diverse industries including education and social work. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog. “I give it away for free as much to educate myself as to educate others. They all share freely and all see the benefit.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114