Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. So write your release with your audience in mind.

Writing 293

Writing How To Infographics Pinterest 293

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics.

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. The blog is listed first for a reason; it’s the engine. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. The following is a guest post from Michael Peggs.

Infographics 80

Infographics SEO Strategy Viral 80

Contently - Strategy

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. It’s also key for search engine optimization (SEO).

Case Study 52

Case Study Study Storytelling Infographics 52

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 111

Brand Branding How To SEO 111

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.

Writing 78

Writing How To Product Launch Crisis 78

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

Brand 110

Brand Branding How To SEO 110

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. Expanding on what the mighty search engine already does, the enhanced “information feed” is more news-oriented and advanced in its use of machine learning and AI to intuit and reflect your interests.

Infographics 157

Infographics Writing Tools Google 157

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Visual content on Google and other search engines – images, video and other multimedia elements – tends to gain higher placement because it may act as a quality signal.

Technology 100

Technology Infographics Financial YouTube 100

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. This will set you apart from other brands in a powerful way. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Beyond PR

FEBRUARY 22, 2017

This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media. Trick question: which will get the most shares between an infographic and a “ How to ” post? What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Since press releases are going out to journalists, they build a large amount of credibility for your brand. They Build Credibility. People trust journalists because they have a strict code of ethics.

Infographics 105

Infographics SEO Writing Pitching 105

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). Online sources and search engines are trusted more than traditional media. Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ DOWNLOAD THE INFOGRAPHIC. PR Lessons .

System 100

System Training Engineering Employee 100

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

Video 120

Video Infographics Brand Branding 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). Some examples of content marketing include: Infographics. They increase brand awareness. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Brands that expect to have complete control over how their ads look and feel may find it hard to let go. Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

The Proactive Report

JANUARY 25, 2017

People are more likely to believe search engines (59%) than human editors (41%.) PR Lessons Online sources and search engines are trusted more than traditional media. Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC Need help?

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Danny Sullivan, Search Engine Land founder, and editor. It’s about the value of third-party endorsement and why editorial overage of your brand carries more weight than an ad. Owned Media. Owned Links.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media Case Study SEO 100