Brand film comes of age
Steve Barrett on PR
MAY 27, 2021
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
The Power of Esports in Video Game Marketing: How Brands Are Cashing In
5W PR
DECEMBER 11, 2024
This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. This can enhance brand visibility and credibility within the gaming community.
Video 
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How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty
5W PR
DECEMBER 18, 2024
In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Create visually stunning short films that tell a compelling story.
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Brand film was greatest investment BMW ever made
Steve Barrett on PR
JANUARY 3, 2020
The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.
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Film is the form for effective brand storytelling
Steve Barrett on PR
MAY 5, 2017
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
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Lessons in Brand Cross-Promotions from ‘Barbenheimer’
PRSay
AUGUST 30, 2023
The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.
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Branding Lessons from Marvel Studios’ Mythology Marketing
PR News
APRIL 25, 2019
Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time.
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Reactive PR Opportunities in Brand Mentions
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.
Branding 160
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Amazon dominated the headlines in September’s brand coverage
NewsWhip
OCTOBER 31, 2022
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement.
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Find your Story; Build your Brand!
ReimaginePR
MAY 9, 2017
We’re discounting this event because we’re filming t to promote our online classes. She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand!
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5 Tips for Producing Video Content During Social Distancing
PRSay
MAY 5, 2020
You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or on your brand. Many brands are refocusing their energies and their communications on COVID-19 responses. Be authentic.
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B2B – A Whole New World
Ronn Torossian
JANUARY 4, 2021
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […].
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Can Sponsored Content Work For PR?
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.
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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!
Deirdre Breakenridge
NOVEMBER 8, 2015
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.
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Four brand films, four diverse stories and outcomes
Steve Barrett on PR
OCTOBER 5, 2018
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
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Oscar Nominated Films and Their PR Takeaways
Reputation Us
FEBRUARY 20, 2015
As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. This year, I had the privilege of […].
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How Facebook and Instagram images resonate for brands
NewsWhip
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.
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User-generated content
Ronn Torossian
SEPTEMBER 27, 2021
The films […]. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The post User-generated content appeared first on.
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I judged 200+ PR award submissions—a few pitfalls to avoid
Agility PR Solutions
AUGUST 3, 2020
I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film. Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards.
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How to Know if an Influencer Makes Sense for your Brand?
Critical Mention
JANUARY 29, 2021
But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.
Branding 135
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The Best Brand Reactions To Threads, So Far
Prohibition
JULY 14, 2023
Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.
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How to film thought leadership when you’re stuck indoors
Prohibition
APRIL 15, 2020
Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.
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Terms You Overhear During A PR Internship
ImPRessions - Crenshaw Communications
JUNE 3, 2021
Some I knew going in, but others are brand new. Get Sarah McLachlan to film a PSA! But as a budding PR professional, what has really caught my attention are the common words and phrases I’ve heard during my time here. Here is a list of things you might hear at a PR internship. Exclusive” . And it’s up to journalists to “adopt” them.
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How to Utilize YouTube for Your Brand
Konnect Agency
FEBRUARY 24, 2020
With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?
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What PR Can Learn From “Money Monster”
ImPRessions - Crenshaw Communications
MAY 16, 2016
In an era dominated by branded content and social media, the live shot still stands out. Sometimes we worry about the right props, or the proper brand mention. The film features a Jim Cramer-like financial expert who is threatened on-air by a gunman in the middle of a live show. What appeals to their needs?
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Branded Video Is Trending. Here’s What PR Pros Need to Know.
Cision
APRIL 21, 2015
It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators.
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Sony apologizes for Peter Rabbit allergy scene
Ronn Torossian
FEBRUARY 20, 2018
The film was number two at the box office, just behind Fifty Shades Freed. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film. Then, as it often does, the other shoe dropped.
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150 Should Your Brand Voice Stay the Same Across Social Channels?
Contently - Strategy
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.
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111 How Stone Temple Kills it with B2B Marketing Videos
Flack's Revenge
NOVEMBER 29, 2017
Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Finally, our videographer Jon films each episode, does post-production editing and adds captions. We are currently about three months ahead on episodes ready to publish.
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What Peak Movie and TV Season Can Teach You About Public Relations
PRSay
DECEMBER 9, 2019
A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. For film studios, a potential award-winner should be released late in the year, when movies are much more likely to garner awards buzz.
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Acting the Part (of Thought Leader and Spokesperson)
Flack's Revenge
AUGUST 4, 2022
He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Flash forward a year-and-a-half and I thought it would be great to have Brette on the podcast, to discuss her special brand of performance coaching. Why you (gets to your special sauce)? Brette Goldstein.
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6 Benefits Of Long-Form PR Content
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.
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5 Scariest Halloween Campaigns of the Past Decade
Critical Mention
OCTOBER 27, 2018
With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. MGM films staged a telekinetic surprise.
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The story of content: New documentary film on content marketing
Stuart Bruce
SEPTEMBER 23, 2015
This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.
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Creative Brand Events for Spring
5W PR
MARCH 24, 2023
As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.
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3 Tips For A Killer Media Tour
ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2020
It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.
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Blogging is dead: just 36% of internet users write blogs
Stuart Bruce
JULY 16, 2014
An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Blogging is dead, long live blogging.
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Why Video is Vital in 2023
The Proactive Report
DECEMBER 26, 2022
The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. What are people watching?
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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay
PRSay
MAY 8, 2020
The combination of TV-worthy tech and the lack of close-quarters contact required to create a segment means that virtual interviews and filmed components of news packages are likely here to stay. As brands suffer across the globe, many companies are postponing or canceling their ad campaigns. Connect with Lisa on Twitter: @LisaArledge.
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Conference Recap: Morgan Spurlock on Creating World-Changing Content
PRSay
OCTOBER 8, 2017
The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing.
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PR must embrace next generation of storytelling
Steve Barrett on PR
MAY 4, 2018
PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.
Storytelling 113
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