Flack's Revenge

AUGUST 4, 2022

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. Setting (where are you in space and time)? Brette Goldstein.

Film 156

Film Media Training Enterprise Interviews 156

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.

Instagram 130

Instagram Facebook Brand Branding 130

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Finally, our videographer Jon films each episode, does post-production editing and adds captions. Kiki sends this to a transcription service.

Video 153

Video B2B Film Marketing 153

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.

Film 62

Film Leadership How To Video 62

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 178

Case Study Healthcare Film Brand 178

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 130

Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stuart Bruce

SEPTEMBER 23, 2015

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.

Film 60

Film Content Marketing Case Study Marketing 60

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. If you are filming in your basement, it will likely be echoey. For a refresher on your brand, watch this video on How to Get Publicity with Branding. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel.

Interviews 130

Interviews Video Film Industry 130

MaccaPR

JULY 13, 2017

I’m very fond of the PR campaigns we launched for WhiteWave Foods’ Silk brand of soy milk, getting Americans over the ‘yuck’ factor of soy. "The No, we didn’t want soy to be a medicinal brand, the way General Mills had its 8 th Continent products be all about nutrition. So what was your favorite campaign? The firm I’ve started?

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

Cision

AUGUST 8, 2015

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to this loyal, highly engaged audience. Interview swaps bring variety to both parties involved and sow the seeds for building longstanding relationships. Invite Various Voices. Want more podcasting best practices?

Film 120

Film Mobile Interviews Creativity 120

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. With real-time marketing, brands can resonate with fans, provide them with utility, and entertain. Brands have to practice RTM techniques. (Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters).

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. The first step is to know your influencer categories. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? For example, let’s say we filmed a great video for a client. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast. During the trip, we would talk about our tool.

Tools 112

Tools Education Film Local 112

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Brand Branding 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

OCTOBER 15, 2019

Your team can take inspiration from J-Lo by being willing to see the next opportunity as a chance to expand your brand and diversify your offerings. Since 2000, she’s made 27 films, released seven albums, headlined a variety of musical performances and made stops on “American Idol,” “World of Dance” and more. Be ready to pivot.

Wikipedia 117

Wikipedia Film Social Media Interviews 117

Flack's Revenge

JANUARY 23, 2018

The ICO is fertile ground for buzz creation, and a great platform to launch a blockchain or crypto-currency related startup – and we’ve seen many variants, spanning film making, casino junkets, philanthropy, finance and general enterprise tech. Or bring the story to a wider audience, and build brand over the long term?

Privacy 120

Privacy Film Enterprise Technology 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What is one of the biggest PR mistakes brands make? How does your communication strategy differ for a financial services brand versus other brands?

Financial 120

Financial Corporate B2B Film 120

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. The shop lead, dressed in all black, and with his feet up on his desk, concluded an interview by saying, “I don’t have a job for you, I just wanted to talk to you and give you some advice.”

How To 122

How To Film Agency Corporate 122

Polaris

DECEMBER 6, 2014

Recent episodes included an interview with John Jantsch of Duct Tape Marketing fame and a chat about managing a 7-million fan Facebook page with Shannon Otto, Clinique’s social media manager. So if you’re interested in the latest in film, books, TV, music and more, be sure to tune into the Culture Gabfest. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. Cone is the unparalleled leader in delivering innovative communications programs that always make a difference to businesses, brands and society.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. PR too has changed.

Film 83

Film Interviews Print Conference 83

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Travel Brand 120

PR in High Definition

AUGUST 29, 2023

The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Yet, the film didn’t just manage to achieve this; it completely upended the public’s perception of what she represents.

Reputation 62

Reputation Film Course Engineering 62

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 74

B2B Creativity Film Trade Shows 74

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We help brands reward everyday moments in apps and games— because who doesn’t love free stuff? billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes.

Storytelling 124

Storytelling Examples B2B Chemicals 124