PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

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Film Marketing Sports Hotels 129

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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Digital PR Industry Strategy Film 170

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

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Brand Branding Film Instagram 78

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. With real-time marketing, brands can resonate with fans, provide them with utility, and entertain. Brands have to practice RTM techniques. (Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters).

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Report Mobile Pinterest Conference 135

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film.

Airlines 87

Airlines Financial Film Viral 87

Prohibition

AUGUST 5, 2022

It’s not just TikTok we can see parallels with amid these updates, dual camera mode is also looking to be introduced, enabling users to film both what is in front of them, and their own reaction using both cameras. An ode to the new BeReal app? Time will tell, but definitely one to watch. Facebook splits its news feed .

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Instagram Social Media Video Facebook 118

5W PR

MARCH 27, 2020

However, there are big differences between influencers, and not just where it concerns the type of audience they have and the brands that they decide to work with. These tend to be celebrities that most people can recognize, including film and music stars. Micro-influencers. Nano-influencers.

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Film Viral Social Media Strategy 97

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Brand Branding 52

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

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Digital PR Tools Pitching Film 161

Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. Social media is a great channel to go viral.

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Film Viral Newspapers Sports 73

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Static infographic.

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Infographics Data Blogging Mobile 160

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Allowing whoever happens to shoot a viral video of themself become the face of one’s brand seems like a pretty nonstrategic approach.

Consumer 68

Consumer Viral Video Social Media 68

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week.

Film 59

Film Twitter Social Media Viral 59

5W PR

NOVEMBER 14, 2023

Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support – During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks. Netflix and Shondaland offered no support and kept these incidents quiet so as not to damage the show before it premiered.

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Trends Fashion Film Viral 78

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. It’s important to find what works for your brand and run with it.

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Video Product Launch Film Social Media 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

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Fashion Telecommunications Crisis Training 75

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

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Social Media Film Industry Viral 85

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

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Film Marketing YouTube Advertising 48

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. Check out these other blogs you might be interested in: How can brands benefit from TikTok influencers? Currently sharing her best recipes for the month of Ramadan.

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Social Media Instagram Film Viral 62

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. It’s a clever idea but it was filmed with actors rather than real people but at least it got people talking about an important issue. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? But he did, oh how he did.

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Crisis Airlines Reputation Corporate 48

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Mindful Marketing

SEPTEMBER 30, 2024

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org.

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Ethics Marketing Pharmaceuticals Conference 114

Buzzstream

JANUARY 7, 2025

As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. The trend we see here is relevance; creating and promoting content that amplifies a brand and its people around the topics they want to be known (and rank) for.

Digital PR 62

Digital PR Report SEO Data 62

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

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Brand Branding Consumer Social Media 273

NewsWhip

MAY 26, 2022

Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. . This year Channing Tatum has not just been acting in new films, but directing them as well. Andrew Garfield – 4.3M

Film 78

Film Viral Instagram Publicity 78

NewsWhip

MAY 26, 2022

Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. . This year Channing Tatum has not just been acting in new films, but directing them as well. Andrew Garfield – 4.3M

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Publicity Film Viral Instagram 78

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. The opposite of virtue is not Vice. It’s the Daily Mail.

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Brand Branding Film Print 60

PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. It’s not about brands.”

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Brand Branding Film Viral 178