ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Infographics. Infographics , which visually interpret data, appeal to visual learners. When you think of content marketing, you probably think of blog posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Is there a YouTube video that garnered thousands of organic views? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution.

eBook 143

eBook YouTube Video Social Media 143

Cision

MARCH 8, 2016

But with so much constant change, how can your brand keep up? Media professionals are clearly placing an emphasis on reaching mobile audiences, so if your brand can assist by providing the right type of content, you may be more likely to achieve coverage. Use Multimedia Content. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Infographics 120

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube). Playing to a visual world. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. When the video was finally done, it was published on YouTube and embedded in emails and a product page.

B2B 139

B2B Video Marketing Survey 139

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. What If Warren Buffett had a YouTube Channel? No surprises here every brand has a Facebook page and is on “the Twitter.” If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO. For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Rock the Status Quo

SEPTEMBER 2, 2015

… making decisions on where to build audience for brands based on buzz, instead of fact?? A search for “senior demographics social media” brought up this incredibly helpful infographic. YouTube is the second largest search engine globally. YouTube is the second largest search engine globally.

Instagram 100

Instagram Pinterest YouTube Social Media 100

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Use video to capture the CEO forecasting the industry future for YouTube. Try to surround a client submission with other non-competing products or services. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Facebook today hosts more video views than YouTube does. The most effective brands on social media are ones that let their brand image and positioning spill over into the social sphere.

Social Media 120

Social Media Media Airlines Video 120

Critical Mention

JUNE 4, 2019

YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. In our infographic, we examine if TikTok is the next big thing in video marketing. Until next time! Critical Mention.

Video 60

Video Marketing YouTube Infographics 60

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way.

Infographics 103

Infographics Radio Instagram Sports 103

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. PR professionals, be prepared.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 102

Privacy Google Advertising Advertising 102

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos from YouTube to Facebook or Twitter.

Writing 79

Writing How To Infographics Pinterest 79

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos on YouTube, Facebook and Twitter.

Writing 75

Writing How To Infographics Pinterest 75

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Instagram 62

PR in High Definition

AUGUST 25, 2017

Brands need to look to make the most of every piece of content, improving ‘bang for buck’. Something simple like a photograph works, or even an infographic. Another option is video, like a talking heads interview-style piece to discuss research, whitepaper and opinions on YouTube or Vimeo.

How To 54

How To Media Infographics LinkedIn 54

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. How do brands react to an influencer’s authentic self? Would you head into your 9-5 job with messy hair and PJs on? Probably not.

Conference 62

Conference Instagram Marketing YouTube 62

Presspage

JUNE 27, 2017

Adding embed codes and using file sharing sites like YouTube and SlideShare, make it easy for visitors to freely share your content. Look and feel matters Branding is important to make sure your visitors recognize your brand and brand story easily. That way you provide context and put your name out there.

Social Media 96

Social Media Infographics YouTube Video 96

Solo PR Pro

MAY 15, 2018

81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. Live Video.

Video 57

Video Marketing Mobile YouTube 57

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos. Look for opportunities to share consumer’s content to get them more involved and feel connected with your brand.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. 4 Social Media Personal Branding Mistakes You Must Avoid. Brands Drum Up Halloween Publicity with Freebies, Discounts.

Case Study 44

Case Study Infographics YouTube Pitching 44

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink. Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend. Talkwalker Alerts : Talkwalker alerts allow you to monitor the news for your brand name, leadership names, and any keyword or competitors. year for the premium version.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. The survey found leads (85%), sales (84%), lead nurturing (78%), brand awareness (78%) and engagement (76%) were the top five.

Content Marketing 60

Content Marketing Survey B2B Marketing 60