Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It is not advisable to have an employee of a communications firm present in the interview situation. Sparring and training must be done carefully and in advance.

Marketing 100

Marketing Radio Automotive Television 100

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 131

Strategy Publicity Media Video 131

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Cision

APRIL 21, 2016

But for global brands, the right message may not be the same for every audience. Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. WE is a challenger brand and an independent. Disrupting.

Local 120

Local Newspapers Internal International 120

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. What to Pitch When. It is Citizenship Day.

Pitching 130

Pitching Television System Local 130

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. How did you get your start in PR and communications?

Nonprofit 120

Nonprofit Local Travel Social Media 120

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. And, here's a quick transcript from my interview via the site. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Making and Keeping Friends.

How To 63

How To Brand Branding Local 63

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. “Did Custin said. The answer, in my opinion, is ‘yes’.

Crisis 167

Crisis Ethics Publicity Marketing 167

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.

Newspapers 120

Newspapers Pitching Interviews Writing 120

MaccaPR

OCTOBER 2, 2017

Recently, a client consulted with me about promoting an event with a Hispanic theme, and they came up internally with a design that included images of. With that audience, we could focus on selling the AFI brand, chiefly in English – persuading these Hispanics why this brand of insurance was better than the others.

Insurance 74

Insurance Insurance Interviews Marketing 74

Victorious PR

AUGUST 18, 2022

She even interviewed HAUSER and Anna Netrebko at Villa Bocelli (as in Andrea Bocelli!) Victoria has said before, internally and with passion, that we are changing people’s lives, and it is her legacy — with her own main character musical soundtrack — to continue to do so. just a few days ago.

Real Estate 52

Real Estate Agency YouTube Course 52

5W PR

SEPTEMBER 26, 2017

Are you reaching out to the media, trying to bring in new contacts for your business, building your internal team? If you want to enhance your brand image with the public and specifically those who are your audience, how will you do that? Hand mixers could be used in an event where local chefs demonstrate desserts.

Publicity 83

Publicity Local Television Radio 83

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning.

Resources 76

Resources Creativity Publicity Local 76

Prohibition

OCTOBER 25, 2019

Our brief was to create a high quality and professional video that showcased the event by conducting interviews with high profile stakeholders and speakers to understand the crux of their motivations for participating. This in turn would be shown at an internal stakeholder event and be shared across social media.

Conference 48

Conference Video Corporate Government 48

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands.

Media Relations 68

Media Relations Media Insurance Insurance 68

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I did data communications for our local, state and national reporting. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions.

Ethics 81

Ethics Data Crisis Apparel 81

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? On Tuesday, November 15, 2016, at 8:30 p.m. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. to your advantage to break into a new niche. We want to hear from you!

How To 104

How To Fashion Industry Banking 104