ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Most PR teams will amplify segments on social media for further exposure. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Cision

OCTOBER 18, 2016

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?

Interviews 120

Interviews How To Construction Print 120

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. B2B PR is all about building brand awareness and authority in the right trade publications. Dont: Plug your brand all the time.

Pitching 104

Pitching How To Media B2B 104

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. Brand journalism starts people on a journey with your brand.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Advertising 199

5W PR

MARCH 26, 2025

For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block. ” Include key details like event dates, notable speakers or performers, unique features, and quotes from organizers or participants.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. It’s the perfect example of how different mediums converge.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

AUGUST 28, 2019

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. In today’s digital age, a well-designed piece of print media can feel like a miracle. You want to discover this place like a local would, right?

Travel 91

Travel Content Marketing Examples Airlines 91

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. He’s an impressive guy. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Digital and print trades in a given sector are tantamount to a virtual business community.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today?

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television 120

Television Interviews Engineering Tools 120

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling.

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. But why stop there? Then, adapt it into a series of blog posts.

Media 120

Media Interviews Print SEO 120

Cision

APRIL 1, 2015

It’s useful to journalists, who can easily get the information and latest news they need about your company, and it’s helpful to potential customers who want to know what your brand is up to. Not only does your newsroom help get news coverage by providing everything a journalist needs in one place, it also benefits your online branding.

Print 120

Print Pitching System Video 120

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Leverage holiday icons.

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return. In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 129

Technology Publicity Software Print 129

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. For a PR guide to executive speaking gigs , go to our earlier post. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Here’s why: Improved brand visibility and credibility. is a first impression.

Strategy 104

Strategy Marketing Leadership Print 104

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

Radio 120

Radio Interviews Print Travel 120

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? What This Gets You: Don’t expect overnight that a journalist will prance your way and decide to do a front-page feature on your brand. Others want an overview of your expertise so they can consider you for an interview.

How To 120

How To Energy Print Mobile 120

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Jim Hawker, co-founder of Threepipe discusses his experience in hiring new talent and skills in order to offer and run fully integrated campaigns for brands.

eBook 120

eBook Print Conference Measurement 120