ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319

B2B Company SMB Automotive 319

Stern + Associates

MAY 8, 2023

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

B2B 118

B2B Social Media Company SMB 118

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. This has caused a misguided backlash against spending marketing budgets on anything brand-related and marketing communications, in favor of “performance marketing.” If they sold that product to an enterprise, chances are they will be dissatisfied.

B2B 130

B2B Government SMB Real Estate 130

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership.

SMB 83

SMB Case Study Nonprofit Social Media 83

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Brands have long used explainer videos in product sales but they also have value for service businesses. Adding video to your content mix is another way to deepen engagement and connect to your subscribers.

Video 40

Video Strategy SMB Marketing 40