Branding Measurement Viral White Paper 
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
Sword and the Script
JUNE 9, 2015
His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Drop “going viral” as a goal. As marketers we instinctively want to put a gate on content as a means to measure short-term impact.
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Cision
NOVEMBER 30, 2015
Despite anthropomorphized brand automatons, inspirational quotes and 50 shades of “useful” articles, customers oftentimes want social and digital deals and discounts from brands that they opt-in to subscribe, fan or follow. Get our free white paper! Practical Value.
Waxing UnLyrical
AUGUST 8, 2016
Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. These have helped me shift my PR habits toward a more strategic, measurable operation. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward.
Sword and the Script
JUNE 14, 2022
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Most marketing videos aren’t going viral.
Cision
AUGUST 26, 2015
Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.
MaccaPR
AUGUST 20, 2014
Encourage more prospects to download content such as a white paper, e-book or infographic. We know that hastily-written, lamely-illustrated content that’s all about your brand rather than all about your brand’s audience will not be shared or downloaded no matter how expertly it’s optimized.
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