Remove Branding Remove Pharmaceuticals Remove Reputation
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Managing patient distrust in Pharma: How can we tackle outdated industry insights?

Agility PR Solutions

The past few years have shone an unprecedented spotlight on the pharmaceutical industry. Yet the industry’s overall reputation remains a challenge, and the pandemic has not shielded […].

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Pharmaceutical Communications Digital Toolbox: Lessons Learned from a Paint Project Face-Palm

ISEBOX

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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Behind the Headlines With Fred Lake

Cision

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

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The Difference Between Health & Wellness

5W PR

It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. These partnerships will improve their reputation and trustworthiness.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

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Savvy Strategy Helps Duchesnay Bounce Back After a Social Media Snafu

ISEBOX

The hit to the drug maker’s reputation wouldn’t be such a quick fix. The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. Duchesnay responded by following the FDA letter’s action items immediately. And why not?