Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram: What are the differences? Who uses Pinterest?

Pinterest 196

Pinterest Instagram Brand Branding 196

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many.

Leadership 98

Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Start a Pinterest or other file of good PR ideas and look at it often.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .

Media 120

Media B2B Groups Conference 120

PR 20/20

MARCH 2, 2023

Aim to build a genuine connection to encourage that key influencer to become a subscriber and brand ambassador. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Tools like Buzzsumo can help you identify key influencers for a specific topic. Revisit your SEO strategy.

Blogging 79

Blogging Trade Shows SEO Pinterest 79

MaccaPR

OCTOBER 7, 2014

What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. What follows are five more cures for what’s ailing many most branded YouTube channels.

YouTube 61

YouTube Video SEO Trade Shows 61

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40