5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Brand Branding Ethics 78

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

5W PR

FEBRUARY 5, 2025

Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. Microsoft’s.NET Rocks!

Brand 78

Brand Branding Media Journalism 78

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Twitter Leadership 319

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Rock the Status Quo

DECEMBER 19, 2014

They aren’t juicy or scandalous, but they are something I can’t share outside of close friends for family privacy reasons. But don’t we all have an agenda on social media? It might be brand visibility and engagement, or it might be growing an audience for a personal brand… but we all have agendas.

Social Media 157

Social Media Privacy Media Groups 157

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them.

Privacy 164

Privacy Brand Branding Social Media 164

5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. The deprecation of third-party cookies, combined with increasing ad fatigue among social media users, has pushed advertisers to rethink their approach to targeting and engagement.

Advertising 60

Advertising Advertising Privacy Pinterest 60

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Monitoring is surveillance.

Social Media 102

Social Media Privacy Media Employee 102

5W PR

DECEMBER 29, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. UGC can amplify the brand’s message through social sharing and word-of-mouth. Encourage users to tag their posts with branded hashtags like #[YourBrandName] or #[DestinationName].

Travel 78

Travel Marketing Privacy Community 78

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . There is no better story to illustrate the power of social listening to generate business. Social Conversations Aren’t So Random. Your product or service brand name (if different).

How To 198

How To Instagram Social Media LinkedIn 198

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. A: Social media helps you become a known quantity.

Social Media 120

Social Media Media Pitching Privacy 120

Cision

AUGUST 29, 2016

Perhaps one of the most pro-privacy additions to Facebook is the (still in beta) capability to have encrypted conversations within Facebook Messenger. But starting now for verified brands (i.e. celebrities) and September for non-verified brands (i.e. ” – Urban Dictionary.

Facebook 218

Facebook Brand Branding Mobile 218

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” In my opinion, this is what makes social media so beautiful.

Social Media 111

Social Media Reddit Media Facebook 111

5W PR

APRIL 3, 2025

Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Communications Conversations

SEPTEMBER 20, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. Instagram is THE platform for influencers–80% prefer the platform for brand collaborations. Facebook has taken a beating in the media over the last year.

Instagram 92

Instagram Social Media Brand Branding 92

Remote PR Jobs

DECEMBER 12, 2022

It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Before employing PR efforts, you and your client must touch base on who they are trying to target with their brand. social media. Otherwise, it’s a shot in the dark!

Privacy 258

Privacy Meeting Strategy Social Media 258

5W PR

OCTOBER 29, 2018

Social media PR can be a moving target. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift. While your approach to diverse social media platforms should be unique, your message should stay consistent.

Social Media 89

Social Media Media Privacy Guidelines 89

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Melissa Agnes

AUGUST 1, 2014

We’ve also decided to brand it. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Our weekly roundup of awesome links is back! And we’re excited about it. I’ve missed this little bit of Friday fun with you all! From Russia with Love: A Match.com for Disaster Response. Via @PatrickMeier.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150

Agility PR Solutions

FEBRUARY 25, 2024

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

Reputation 110

Reputation Consumer Insurance Insurance 110

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Most of us are present on social media but what about those people who are actively and publicly promoting themselves across the media. Assess the risks.

Privacy 63

Privacy Newspapers Data Reputation 63

Agility PR Solutions

AUGUST 21, 2018

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency.

Social Media 60

Social Media Brand Branding Privacy 60

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. ” Beyond staffing costs, PR budgets are going toward social media tools, content creation, media databases and media monitoring.

Trends 179

Trends Publicity Survey Privacy 179

Prohibition

SEPTEMBER 17, 2024

These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.

Social Media 62

Social Media Privacy YouTube Media 62

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Facebook was well aware of this reality—as is Google, and Twitter, and all the other social media networks and apps that are leading the way.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Cision

SEPTEMBER 1, 2016

Once I graduated from college, I was hired at Kirvin Doak Communications in Las Vegas and had the opportunity to work with some of the largest entertainment brands in the world. What is the biggest media relations mistake brands make? What are some of the ways brands can improve their relationships with the media?

Pitching 159

Pitching Privacy Resources Travel 159