Branding Radio Retail Television 
Bianchi Biz Blog
JUNE 27, 2024
This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders. Also, as businesses globalize and PR practices undergo significant changes, companies in India face the issue of balancing local strategies while building a comprehensive global narrative.
Buzzstream
SEPTEMBER 27, 2024
Tactic 1: Connect Your Brand to the Election “What I would recommend is where possible, to try to have some quiet time from large campaign launches and where it suits the brands you’re working with lean into the election. Brainstorm Connections to Your Brand AI is my favorite brainstorming buddy. Here’s how to do it.
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Bianchi Biz Blog
AUGUST 22, 2024
Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.
Cision
JULY 26, 2017
On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.
Stephen Waddington
MAY 14, 2018
Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Finally, there’s the retail opportunity.
Sword and the Script
FEBRUARY 20, 2018
As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. b) I learned how ruthlessly competitive big brand marketing is. You can’t increase the price too much because retailers are making great private label products.
Cision
JUNE 22, 2017
In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.
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