Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 158

Storytelling Crisis Branding Brand 158

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. See a movie?

Storytelling 156

Storytelling Branding Brand Meeting 156

Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Storytelling 218

Storytelling Marketing Consumer Blogging 218

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

Storytelling 39

Storytelling Marketing Education Consumer 39

Agility PR Solutions

OCTOBER 1, 2023

Brand storytelling is the best way to draw emotion from your […] The post Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience appeared first on Agility PR Solutions.

Storytelling 187

Storytelling Branding Brand Publicity 187

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

Branding 370

Branding Brand Media Measurement 370

Ronn Torossian

DECEMBER 26, 2024

Learn effective influencer PR strategies for small brands to build credibility and reach targeted audiences through authentic collaborations and storytelling. The post Influencer PR Strategies for Small Brands Navigating the Digital Landscape appeared first on.

Strategy 195

Strategy Branding Brand Storytelling 195

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 245

Branding Brand Storytelling Airlines 245

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Branding 246

Branding Brand eBook Leadership 246

Agility PR Solutions

NOVEMBER 9, 2022

It’s no secret that PR is a great way to spread the word about your company’s brand. The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. Too often, though, companies default to using PR to push their products or services, instead of their story.

Storytelling 179

Storytelling Media Relations Media Company 179

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Branding Brand Storytelling 256

Agility PR Solutions

AUGUST 16, 2021

The post How social media can help executives hit a brand storytelling home run appeared first on Agility PR Solutions. But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. However, if […].

Storytelling 148

Storytelling Social Media Branding Brand 148

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Branding 252

Branding Brand YouTube Social Media 252

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space.

Storytelling 78

Storytelling Branding Brand How To 78

Agility PR Solutions

SEPTEMBER 8, 2024

It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR, helping brands engage with their audience, foster trust, and establish lasting relationships.

Storytelling 113

Storytelling Crisis Management Branding Brand 113

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Such a connection easily turns audiences into brand evangelists.

Storytelling 91

Storytelling Branding Brand Consumer 91

Agility PR Solutions

AUGUST 8, 2024

The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values.

Ethics 109

Ethics Storytelling Examples Writing 109

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

Storytelling 113

Storytelling Publicity Marketing Consumer 113

Agility PR Solutions

NOVEMBER 18, 2024

When investors and stakeholders examine this data, they gain insights into profitability and brand strength.

Financial 117

Financial Storytelling Strategy Data 117

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 174

Content Marketing Branding Brand Marketing 174

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. The modern communicator is not just a great storyteller. If you can insert your brand into those conversations early enough, you can create incredible earned media exposure as the volume of those stories grows.

Crisis 464

Crisis Publicity Exercises Financial 464

Agility PR Solutions

DECEMBER 2, 2024

For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. Your email signature isn’t just contact information—it’s prime […] The post The PR edge: Turning email signatures into storytelling opportunities appeared first on Agility PR Solutions.

Storytelling 103

Storytelling Pitching Social Media Tools 103

ReimaginePR

DECEMBER 8, 2014

And then he allegedly tried to gather the class under a “cone of silence” wherein they would all agree not to go the media again in such circumstances for the good of the Rotman School brand. Blog Brand Storytelling' This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Branding 323

Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. In 2018, we will see the rise of more storytelling. Digital PR will help us achieve our client goals in new and more effective ways.

Trends 0

Trends Storytelling Creativity Reputation 0

Ronn Torossian

DECEMBER 20, 2024

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

Consumer 195

Consumer Publicity Storytelling Social Media 195

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Influence: Brand Impact. However, you may find that further technologies are needed for proper communications measurement. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Influence: Brand Impact. However, you may find that further technologies are needed for proper communications measurement. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Agility PR Solutions

SEPTEMBER 24, 2024

In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy, and shared experiences.

Storytelling 103

Storytelling Consumer Tools Branding 103

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Only then can we understand where brand conversations and messages make sense. In the media business, we talk a lot about how brands can get into those conversations through advertising. Mobile ecommerce is booming, with 54% of millennial and 55% of GenZ shoppers saying social is their preferred channel for discovering brands.

Trends 320

Trends Mobile Twitter Consumer 320

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Branding 143

Branding Brand Banking Survey 143