5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

PRSay

OCTOBER 9, 2024

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? If not, you may need to rethink the way you write.

Writing 172

Writing Energy Communications Report 172

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Write blog posts that expand on your keynote themes.

Branding 78

Branding Brand LinkedIn Case Study 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. brand promise. What do you think are the biggest communication mistakes brands make? I think what hasn’t changed is the value of good storytelling; people will always want to engage with compelling, well-told stories. How do you create communication on a global scale?

Storytelling 308

Storytelling Local Airlines Technology 308

5W PR

OCTOBER 22, 2024

By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 86

Storytelling Creativity Writing Agency 86

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. But it does need to be an ending to the story which creates the catharsis.

Storytelling 137

Storytelling Film Blogging Video 137

ReimaginePR

DECEMBER 8, 2014

And then he allegedly tried to gather the class under a “cone of silence” wherein they would all agree not to go the media again in such circumstances for the good of the Rotman School brand. It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology.

Storytelling 323

Storytelling Training Resources Branding 323

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

The Proactive Report

JUNE 2, 2016

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. This is a great new feature that can be used to tell your brand story. Twitter rules have always restricted content to 140-characters. New Twitter Rules.

Twitter 100

Twitter Storytelling Branding Brand 100

Sword and the Script

FEBRUARY 25, 2025

We write or produce to please executives at the expense of helping customers and prospects to understand. So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. penned a book called The Cluetrain Manifesto.

B2B 142

B2B Marketing Content Marketing Storytelling 142

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 211

Writing Communications Marketing B2B 211

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ReimaginePR

AUGUST 8, 2016

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Your story will help your audience relate to your brand. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. Storytelling for Crowdfunding Best Practices. Click Here.

Storytelling 120

Storytelling How To Video Resources 120

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 193

Case Study Writing Training Engineering 193

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. Where can you make the most impact?

Reputation 195

Reputation Automotive How To Branding 195

The Proactive Report

JUNE 27, 2016

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in your Digital PR and brand storytelling. This is a great new feature that can be used to tell your brand story. The essence of Twitter has been the 140 character rule.

Digital PR 100

Digital PR Storytelling Twitter Video 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication.

Education 227

Education Writing Pitching Groups 227

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Branding 126

Branding Brand Storytelling Analytics 126

Ishmael's Corner

JANUARY 6, 2020

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. Techniques For Effective Business Communications. You can throw out many adjectives to describe 2019.

Storytelling 78

Storytelling Journalism Writing Communications 78

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Top-notch production.

Communications 161

Communications Storytelling Film Training 161

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 150

Storytelling Case Study Writing Banking 150

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists. Lame Tweets at Super Bowl.

Leadership 164

Leadership Blogging Storytelling SEO 164

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. or “What was that even about?”. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

Reputation Us

SEPTEMBER 24, 2014

Branding Communications Tools Media Relations PR Best Practices Public Relations Read Best practices business media relations news release PR best practices press release public relations storytelling writing'

Storytelling 133

Storytelling Media Relations Writing Tools 133

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us…

Video 120

Video Branding Brand Writing 120