Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 30, 2015

Despite anthropomorphized brand automatons, inspirational quotes and 50 shades of “useful” articles, customers oftentimes want social and digital deals and discounts from brands that they opt-in to subscribe, fan or follow. Get our free white paper! Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Exercises Viral 120

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. We know that hastily-written, lamely-illustrated content that’s all about your brand rather than all about your brand’s audience will not be shared or downloaded no matter how expertly it’s optimized.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Drop “going viral” as a goal. Focus on consistently producing the types of content that gains continuous traction. The secret to scale is employees.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Want to build word-of-mouth? Conclusions.

Energy 120

Energy Viral Storytelling Community 120

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. But they have long been used by corporations to help launch products or create brand awareness. Here you’ll find some of the main reasons why businesses love using PR: Raise the Profile of Your Brand.

Viral 52

Viral SEO Advertising Advertising 52

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. When you listen to what people discuss you can determine how your brand should engage with your core audience. Creating content that aligns with one, or all three, of those examples could glean benefits in engagement and brand awareness.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Infographics 52

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward. Don’t just push out the first article/course/white paper you think of.

Course 40

Course Local Creativity Twitter 40

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 105

Social Media Ethics Trends Viral 105

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48