Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 96

B2B Brand Branding Case Study 96

NewsWhip

JUNE 2, 2020

CASE STUDY. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size.

Case Study 78

Case Study Study Radio Analytics 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 97

Case Study Study Guidelines Internal 97

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Social Media & Community Management. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

FEBRUARY 17, 2025

Establishing open lines of communication and actively seeking feedback can help businesses identify potential issues before they escalate into crises. Learning from Case Studies of Successful Preventive Measures Examining how other companies have successfully navigated crises can provide valuable lessons.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

AUGUST 4, 2014

I often conduct an issues management workshop and, while presenting case studies, I ask attendees whether or not a particular situation is an issue or a crisis and why. This always presents a red flag to me. Because numbers can be deceiving. The deception of numbers when determining influence.

Viral 254

Viral Crisis Case Study Reputation 254

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

What does this mean for the PR community? A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact. When good PR happens to bad people.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. They should set up Google or Talkwalker Alerts for terms related to G.W.,

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. So seniors play a very important role in our communities today. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions.

Company 93

Company Public Affairs Government Case Study 93

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. ” #3: Instead: Amplify your customers’ best content.

Case Study 166

Case Study Strategy Study Hotels 166

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Earned Subscribers: In addition, PR 20/20 built a captive audience of 18,000+ contacts, growing at 100% year-over-year.

Case Study 92

Case Study Study Brand Branding 92

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Unrivaled community, crew and coffee. ?? The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson. Last week in class where I teach as an adjunct at the University of St. pic.twitter.com/QOlGc2ZEVs.

Case Study 78

Case Study Study Agency Creativity 78

Melissa Agnes

AUGUST 28, 2014

Not to mention that this is an excellent way for the RCSI Bahrain to position itself as a credible source of information for its community, as well as for building trust and relationships with its citizens – which is an invaluable crisis preparedness strategy. Case Studies Crisis Prevention' appeared first on Agnes + Day.

Healthcare 238

Healthcare Social Media Media Case Study 238

Melissa Agnes

AUGUST 5, 2014

A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large. Case Studies Crisis Prevention' Step 3: Conduct another quick risk assessment before the campaign goes live. Let me leave you with this last question: Are you smart?

Marketing 228

Marketing Case Study Airlines Course 228

Melissa Agnes

AUGUST 25, 2014

Take a look at the video below, which was posted to their Facebook page: Apart from this, they also created editorials and other educational materials to help their community truly understand their mission and the caution they were rightfully taking. This, ladies and gentlemen, is the power of harnessing social media for crisis communication.

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Prowly

MARCH 4, 2025

2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations. People on these platforms can be unhingedboth positively and negatively.

Trends 104

Trends Reddit Pitching Data 104

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums.

How To 78

How To Media Case Study Technology 78

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Social Media & Community Management. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. The media had begun regularly talking about game preparations and our fans were pumped. Prior to the stadium being set up for football, the whole idea was sort of theoretical. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

MAY 27, 2022

A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so. You can find this community online within the MyPRSA member section through this link. We are building this community through the PRSA Military and Veterans Task Force.

Public Affairs 163

Public Affairs Case Study Community Leadership 163

Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. At the end of the day, as the average social media user, “are you using social media to communicate with brands?” It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers.

Instagram 214

Instagram B2C YouTube Facebook 214

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. Once they do their part, use your official accounts to shout them out and share their content.

Brand 104

Brand Branding Employee Case Study 104

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. The Blue Key Campaign (Prezi).

Case Study 40

Case Study Study Community Social Media 40