Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. I reached out to that person and started mentioning one of his case studies in an article I wrote. Mission accomplished!

Content Marketing 134

Content Marketing Marketing How To Resources 134

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” Comment: These points are about B2B content relevancy. When asked “Why?”

B2B 164

B2B Case Study Survey Content Marketing 164

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

AUGUST 21, 2017

If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

NOVEMBER 10, 2020

When things don’t perform as desired the narrative becomes “marketing sucks.”. “It’s It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I But everyone thinks they can do marketing.”.

B2B 174

B2B Marketing Survey Case Study 174

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. The report says there are between 3.1

Content Marketing 60

Content Marketing Study Marketing B2B 60

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). Any good social media effort also needs solid community management. It all just seems kinda forced. Thank you, BCBSMN team.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. I’ve got my eyes peeled for others as this outbreak evolves this summer.

Journalism 148

Journalism Brand Branding Interviews 148

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

MARCH 1, 2022

Content picks from around PR tech land. Meltwater case study. Macquarie University’s custom solution dashboard integrates data from Meltwater with its own research citation data, internal communications reporting and owned social media analytics. Muck Rack case study.

Software 149

Software Case Study Advertising Advertising 149

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Report Trends B2C 45

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 137

Tools Publicity SEO Measurement 137

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 84

SMB Social Media Case Study Nonprofit 84

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Anyone public-facing in an org can help with content. Customer support.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Content marketing Complement the PR efforts with a strong content marketing strategy. Industry participation Get actively involved with the B2B tech community.

B2B 78

B2B Strategy Communications Case Study 78

Critical Mention

APRIL 19, 2019

No matter the input, it is imperative for marketing professionals to engage with their community. By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. Build a community.

Case Study 80

Case Study Social Media Video Survey 80

Sword and the Script

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and.

B2B 146

B2B Marketing Survey Software 146

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. The sales and marketing funnel (As Facebook sees it).

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 87

Software Case Study Pitching Technology 87

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing.

Publicity 87

Publicity Case Study Infographics Energy 87

Communications Conversations

FEBRUARY 2, 2016

The guest/community bloggers posts? Well… Read every month: Content Strategist. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. Just a bit better than the Content Marketing Institute, in my view.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. It’s a ton of fun.

Case Study 68

Case Study Social Media Trends Study 68

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). Look out for mine on 10 June! Whither Now?

eBook 60

eBook Tools How To Case Study 60

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

JANUARY 1, 2019

I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The findings put some data around the trends in the PR community and the report is embedded nearby. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 61

Content Marketing Survey B2B Google 61

prTini

SEPTEMBER 5, 2014

Brand Anonymity is Dead: Meet Community Manager 2.0. The List: Content Marketers’ Secret Weapon. Want more PR case studies delivered directly to your inbox? Instagram: How the Must-Have App Became the World’s Camera Filter. 5 Tools Modern PR Pros Can Use to Maximize ROI. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Buzzstream

OCTOBER 30, 2018

Marketing sent out vendor communications to products that made the reports. The community development team worked to reach out to companies included in the lists to acquire quotes and put together press kits for those companies to share the news (people love when you create content for them!).

Software 56

Software Report Data Strategy 56