Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. I’ve written about Dan before as well, and his story has also made it into my file of case studies.

Publicity 108

Publicity Media Case Study Nonprofit 108

5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. Here again, there are programs to invest in that can help identify when customers are most engaged. Here are some steps to employ.

Social Media 88

Social Media Media Case Study Construction 88

5W PR

OCTOBER 6, 2023

Products can be fine-tuned based on initial reactions and ongoing input, leading to higher levels of customer satisfaction and loyalty. Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility.

Consumer 88

Consumer Strategy Case Study Survey 88

The Hoyt Organization

SEPTEMBER 10, 2024

Case Studies: Success Stories in Fintech Storytelling The best way to showcase the power of storytelling is through real-world fintech success stories. Our strategy focused on highlighting the company’s innovation, sustainability, and community impact, positioning it appropriately for its end-users and passive investors.

Financial 102

Financial Real Estate Brand Branding 102

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me.

Travel 87

Travel Case Study Creativity Advertising 87

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

prTini

SEPTEMBER 5, 2014

Brand Anonymity is Dead: Meet Community Manager 2.0. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Want more PR case studies delivered directly to your inbox? It’ll Take a Lot More Work Than You Think.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. A strategic approach to solving problems, identifying use cases and integrating AI is essential. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Along the way, we'll take a refreshing dive into leading event case studies. Climb aboard on a fast-paced social media safari expedition!

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. Case studies of brands using Meltwater (Meltwater). Adobe Social.

Social Media 40

Social Media Resources Media Case Study 40

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. A strategic approach to solving problems, identifying use cases and integrating AI is essential. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

DECEMBER 17, 2021

This response to a crisis is the stage at which an organisation responds to public outcry and tries to gain favour back from the community. At this point, it is imperative for the organisation to look inward, evaluate the situation and clean up its mess in order to regain the trust of its customers. Crisis communication case studies.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Is it your culture? Performance.

Marketing 52

Marketing Technology Internal International 52

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Is it isolated in one community or one space or one network? Chris: We have to be aware of everything, quite frankly. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78