Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Is this the right way to go? Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions. Claire is both a Chartered PR and a Chartered Marketer.

Company 93

Company Public Affairs Government Case Study 93

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. 1 Identify and engage loyal customers Find out who your happiest customers are so you can ask them to speak nicely about you in front of others.

Brand 104

Brand Branding Employee Case Study 104

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Melissa Agnes

AUGUST 5, 2014

A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large. I’ve provided you with the steps, now it’s up to you to be smart and to make a campaign-specific risk assessment mandatory, whether your marketing and PR team is internal or external.

Marketing 228

Marketing Case Study Airlines Course 228

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” In a good way. What is the Hot Mommas Project?

Internal 101

Internal International Case Study Insurance 101

PR 20/20

SEPTEMBER 29, 2020

Workflows : Internal and external workflows were used to run all marketing campaigns. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

OCTOBER 10, 2023

Third, activate your community; you have to engage on social media to get engagement back – the same way you have to make deposits to the bank before you can make a withdrawal. Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution.

B2B 164

B2B Case Study Survey Content Marketing 164

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

OCTOBER 10, 2020

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

Case Study 139

Case Study Airlines Survey Study 139

Sword and the Script

NOVEMBER 10, 2020

It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. But everyone thinks they can do marketing.”.

B2B 174

B2B Marketing Survey Case Study 174

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. A recent case study highlights the issue. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Meltwater case study. Muck Rack case study. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC. ESG outlook.

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? It is not only about one case study, one class or one semester. It should be part of every communications class that we teach to PR students. It can’t be fake.

Case Study 158

Case Study Nonprofit Corporate Tools 158

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Melissa Agnes

JUNE 14, 2018

Starting September 4th, every Tuesday I will release a new conversation with a fascinating and empowering leader where we will discuss different strategies, case studies, and business lessons to help you continue your journey towards building an invincible brand. . This is more than a heads-up—I need your help!

Crisis 110

Crisis Crisis Management Case Study Video 110

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

NOVEMBER 14, 2023

Invite guest posts from customers, your community and the industry. Putting this as a written goal on performance reviews and come up with incentives for sales and customer success to provide marketing with access to customers is a good start. It’s not about word choice. There are many ways to say hello that carry the same message.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

PRSay

JULY 6, 2017

Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy. As a person who regularly teaches public relations, I knew many of the things that were tested, but I still had to study. It has surely been worth it. Cayce Myers, Ph.D.,

Study 127

Study Ethics Case Study Construction 127

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me.

Travel 87

Travel Case Study Creativity Advertising 87

wiredPRworks

APRIL 20, 2022

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

OCTOBER 25, 2021

Brown sees a diverse student population, including international students, as a strength and something to be leaned into. Each of these three educators teach using actual case studies related to DE&I, and take the time to debate about current issues, exposing positive and negative examples of organizations handling of social issues.

Exercises 132

Exercises Education Case Study Nonprofit 132

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). So I love to see that we have a really good community.

Digital PR 71

Digital PR SEO Agency Pitching 71