Buzzstream

JULY 7, 2021

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums.

How To 78

How To Media Case Study Technology 78

PRSay

MAY 27, 2022

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so.

Public Affairs 164

Public Affairs Case Study Community Leadership 164

Prowly

MARCH 4, 2025

But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you.

Trends 104

Trends Reddit Pitching Data 104

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. Invite guest posts from customers, your community and the industry. Marketing and sales leaders need to sit down and figure it out.

Content Marketing 200

Content Marketing B2B Marketing How To 200

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community. The most fundamental utility of social media for B2B companies is amplification of other communications.

B2B 170

B2B Social Media Media Education 170

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Sword and the Script

MARCH 1, 2022

Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. Meltwater case study. Muck Rack case study. years, having joined in September of 2020.

Software 149

Software Case Study Advertising Advertising 149

Wadds Inc.

JANUARY 22, 2023

There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies.

Publicity 122

Publicity Case Study Study Ethics 122

Melissa Agnes

AUGUST 13, 2014

Working With Your Community in a Crisis: How Officials of The Boston Marathon Bombing Did It Right. Calgary Floods: Analysis of Crisis Leadership and Use of Social Media. It’s No April Fool’s Joke, The Case of the Disappearing Facebook Account. More crisis management case studies. Don’t Fear Social Media Issues.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Shift Communications

FEBRUARY 1, 2022

It’s often a proof point of the culture and relationship between leadership and the larger teams. In 2022, promoting case studies and work isn’t just for customers. Inspiring Work. Workplace culture remains front of mind for talent. That said: people still want to know they’re doing (or will get to do) cool work.

Brand 135

Brand Branding Employee Case Study 135

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

5W PR

JUNE 19, 2024

At 5WPR, we’re all about bringing brands and stakeholders together through transparent communication and strong relationships. Our deep industry knowledge helps us craft effective communication strategies that resonate with the cybersecurity community.

Reputation 78

Reputation Company Case Study Leadership 78

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well.

SMB 84

SMB Social Media Case Study Nonprofit 84

Stern + Associates

APRIL 27, 2023

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 118

Company Employee Case Study Strategy 118

The Hoyt Organization

SEPTEMBER 16, 2024

Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities. Healthcare public relations plays a crucial role in ensuring that information is communicated clearly, accurately, and compassionately.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 118

Employee Company Marketing Case Study 118

PR Fuel

SEPTEMBER 16, 2020

You can share relevant company information with them like product launches, events in their communities, and important updates. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Communications Conversations

JUNE 25, 2015

And this, from a brand that was not only heralded as one of THE social media case studies, but also one who was really set up well for success on social (talk about user-generated content!). Obviously, I don’t know the answer since I don’t work for Sharpie and they are not an ACH Communications client (yet! :).

Social Media 60

Social Media Case Study Media Study 60

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. This conundrum is a leadership challenge for the head of marketing. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 120

Survey B2B Marketing Interviews 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

wiredPRworks

APRIL 20, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 75

Marketing eBook Case Study Social Media 75