Contently - Strategy

OCTOBER 29, 2024

But, you don’t need to share user-generated content on social media alone. Adobe Experience Cloud features myriad customer-generated case studies. The IBM Data Science Community is one of the best user-generated content examples.

B2B 96

B2B Brand Branding Case Study 96

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Crisis Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Is this the right way to go?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.”

Software 176

Software Measurement B2B Training 176

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 105

Case Study International Internal Study 105

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Brand Branding Case Study 78

NewsWhip

JUNE 2, 2020

CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. Ali Wilkinson, Digital Content Manager. —.

Case Study 78

Case Study Study Radio Analytics 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. The post Top B2B Conferences For PR Visibility appeared first on Crenshaw Communications. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative.

Community 102

Community Communications Case Study Customer Service 102

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. As we know, in a crisis it’s very easy to lose your narrative to rumors, speculation and to have your social media channels hijacked.

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. If a customer has solved a significant pain point with your product or service, consider turning their testimonial into a full-blown case study. #4

Brand 104

Brand Branding Employee Case Study 104

Cision

MAY 18, 2017

After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later.

How To 198

How To Instagram Social Media LinkedIn 198

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Know thy allies. As such, G.W. Now that G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I review a few to-dos with the students and lecture about social media marketing. Thomas for class. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. 2 Analyze your audiences behavior Whether your brand is stronger on social media or entirely web-based, you can use tools like Google Analytics or Hotjar to analyze user behavior. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Melissa Agnes

AUGUST 5, 2014

At the start of the semester, the students are provided with a client (an existing organization) who is looking to launch a PR campaign on social media to promote their product or brand. A week or so before the campaign goes live, quickly take a look at what’s going on within your community, industry and the world at large.

Marketing 228

Marketing Case Study Airlines Course 228

Communications Conversations

NOVEMBER 1, 2017

Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. After all, consider the following: MySpace was the dominant social media platform in 2007. Social media is so frequently used to attack.

SMB 99

SMB Social Media Case Study Marketing 99

PR 20/20

SEPTEMBER 29, 2020

Social media : All social media marketing ran through HubSpot. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. Social media campaigns are usually time-sensitive. Optimization.

Social Media 88

Social Media Media Case Study Construction 88

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Create goodwill and a sense of being connected to your community. Small businesses can reach out via online meetings and social media. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

Sword and the Script

OCTOBER 10, 2023

Third, activate your community; you have to engage on social media to get engagement back – the same way you have to make deposits to the bank before you can make a withdrawal. Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution.

B2B 164

B2B Case Study Survey Content Marketing 164

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51