Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution.

B2B 166

B2B Case Study Survey Content Marketing 166

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Feeling inspired by these content marketing case studies? The results? Nothing short of a transformation.

Case Study 52

Case Study Financial Content Marketing Study 52

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Deirdre Breakenridge

AUGUST 5, 2015

Although many of the errors make excellent case studies, don’t just spotlight and finger-point. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

Although many of the errors make excellent case studies, don’t just spotlight and finger-point. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. iSentia named Rainer Rhedey as its new chief technology officer. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. So it’s important to engage with your community as often as possible. Read the full case study here.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

The Hoyt Organization

SEPTEMBER 10, 2024

The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. This feedback loop helps you refine your messaging and tailor future financial technology narratives to their needs and preferences. The result?

Financial 103

Financial Real Estate Brand Branding 103

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. Investment in its own communities is a key value for the BHM.

Financial 98

Financial Agency Publicity Case Study 98

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

DECEMBER 16, 2015

In PR, examining your own work – let alone others’ - is not exactly standard practice (PR Week case studies and awards don’t count as we all know that these are never accurate representations of what really happened!). With public buildings it is easier to look around, investigate, test and observe.

Case Study 120

Case Study Agency Creativity Study 120

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 121

Case Study Software Web Data 121

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Crisis Management 130

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history.

Community 40

Community Case Study Sports Groups 40

Karen Freberg

OCTOBER 16, 2021

Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions. Here are some ideas: Case studies.

Case Study 85

Case Study Ethics Community Trends 85

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. They listen a LOT. Then they plan. And talk they do. – and 14.9%

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

JULY 31, 2013

If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one.

eBook 92

eBook Enterprise Case Study Web 92

5W PR

JUNE 19, 2024

At 5WPR, we’re all about bringing brands and stakeholders together through transparent communication and strong relationships. Our deep industry knowledge helps us craft effective communication strategies that resonate with the cybersecurity community.

Reputation 78

Reputation Company Case Study Leadership 78

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150

Education Course Training Social Media 150

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. A few years back I was at a workshop at a conference for legal technology. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs.

Survey 120

Survey B2B Marketing Interviews 120

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Critical Mention has been steadily building out functionality that places it in the all-in-one PR technology category. Muck Rack case study with The Motley Fool.

Software 87

Software Case Study Pitching Technology 87

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. In other words, what is it you want to achieve?

Measurement 97

Measurement Communications Survey B2B 97

PRSay

OCTOBER 25, 2021

She explained that some students might face huge barriers to come to class by balancing work or other life demands, or faulty technology. She works to keep open communication with her students and offers time to speak one-on-one or invite students to office hours. Teach real-time lessons. Photo credit: rawpixel ].

Exercises 133

Exercises Education Nonprofit Case Study 133

Waxing UnLyrical

JUNE 14, 2012

The problem with this is that this is simply one case study. What isn’t reflected in those numbers is that I am part of the Triberr community, which allows bloggers to cross-promote each others’ posts on Twitter. Anyone who believes those assertions is a little gullible. How do you like those apples?

Infographics 81

Infographics Pinterest Case Study Facebook 81

Beyond PR

MAY 25, 2016

Baldrick’s Foundation, in PR Newswire’s new case study. Narratives that reinforce your organization’s success will inspire people to join and be a part of your community. Baldrick’s Foundation – we do have the power to give children long, healthy lives,” says Traci Shirk, Media & PR Manager at the St.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74