Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Sociabble employee advocacy.

Tools 120

Tools Enterprise Analytics Case Study 120

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 74

B2B Content Marketing Trends Marketing 74

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Award Winning Digital PR Agency Work It feels like a pat on the back when a strategy pays off.

Digital PR 62

Digital PR International Internal Data 62

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). All in all I loved this content marketing case study for so many reasons–many of which I’ve highlighted above.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

B2B 143

B2B Trends Video Course 143

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Contently - Strategy

DECEMBER 29, 2022

The following steps can help you plan and execute your content promotion and distribution strategy. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Customer marketing if the asset is a case study.

eBook 136

eBook Product Launch Software Internal 136

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

MARCH 1, 2022

In 2021, the company says it added 65 new employees bringing its total to 150. Content picks from around PR tech land. Meltwater case study. Muck Rack case study. If you enjoyed this post, you might also like: This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum].

Software 150

Software Case Study Advertising Advertising 150

Communications Conversations

SEPTEMBER 8, 2016

I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. I get all that–and those are fantastic case studies of brand journalism done well.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 137

Tools Publicity SEO Measurement 137

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Silicon Valley marketing executive. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and.

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Strategy 92

Strategy SEO Analytics Content Marketing 92

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing.

Publicity 87

Publicity Case Study Infographics Energy 87

Waxing UnLyrical

AUGUST 9, 2018

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? Intelligent content is essentially structured content.

Writing 73

Writing eBook Case Study System 73

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Communications Conversations

MARCH 16, 2015

If you live outside the Twin Cities area, you may not have heard the big news this week: Target laid off 1,700 employees on Tuesday. Social Media Breakfast is hosting another one of its popular “case study” panels on Friday, March 27. TopRank Marketing is seeking a content marketing manager to join its team: [link].

Case Study 60

Case Study Corporate Storytelling Social Media 60

Sword and the Script

FEBRUARY 2, 2016

How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing.

Social Media 60

Social Media Marketing Media Employee 60

Burrelles Fresh Ideas

MAY 28, 2024

Online resources like industry blogs, webinars, and podcasts can provide inspiration and valuable insights for effective storytelling in healthcare marketing and PR. Additionally, seek out case studies and examples of successful storytelling campaigns from reputable healthcare organizations to learn from their strategies and best practices.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. Receiving an award can increase brand awareness, fuel your advertising and content marketing programs, and even assist with sales enablement.

Case Study 66

Case Study Conference Advertising Advertising 66

Critical Mention

OCTOBER 11, 2019

If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. This kind of positive earned media qualifies as evergreen content because your business can always benefit from good mentions being out on the web, no matter how much time passes.

Brand 81

Brand Branding Media Case Study 81

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

AUGUST 15, 2023

OKR Case studies and examples There are several businesses that use OKRs in their operations, including to assist with the development of their PR strategies. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees. Guest Contributor: Nisha Joseph is Content Manager at Profit.co.

Strategy 72

Strategy Measurement Google Case Study 72

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

FEBRUARY 28, 2022

The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology International Internal 52

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. When building the business case for content marketing, start where your current marketing efforts fall short.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

MARCH 18, 2025

I mention a few other visualization options in our content marketing tools post.) Hi Liz, Did you know that your home state of Kentucky has one of the highest paying wages for transportation employees? For instance, heres a post from BloggerOutreach.io For our State of Digital PR survey, I used Infogram. (I referring domains.):

Transportation 62

Transportation How To Survey Data 62