Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Communications Conversations

SEPTEMBER 26, 2014

Hmm…strange for a corporate storytelling site, don’t you think? Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date. If you look closely at the Microsoft Stories site, what’s the one thing you DON’T see? Social share buttons, for one.

Storytelling 165

Storytelling Web Case Study Branding 165

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

FEBRUARY 25, 2014

And posting this piece of non-information to their corporate website : As I said above, Apple tends to get away with these sorts of things, but if they’re not careful, a situation such as this can quickly escalate and result in loss of trust by customers. Case Studies'

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' appeared first on Agnes + Day.

Crisis 244

Crisis Case Study YouTube Reputation 244

Melissa Agnes

MARCH 13, 2014

The link to this dark website is predominantly displayed from their corporate website’s homepage, which is extremely important since inquiring minds are systematically navigating to their corporate website for news and updates regarding the crisis. Case Studies'

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The subsequent reporting by Bloomberg , which I cited above, said the company is facing “distressed” levels of debt: “Cision, which owns corporate announcement disseminator PR Newswire, has $2.5

Software 176

Software Measurement B2B Training 176

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Communications Conversations

OCTOBER 24, 2014

They’ve done it before (using Jeff Jones LinkedIn profile to share corporate messages, for example), and they’re doing it again. Case Studies Online marketing strategy halloween social media case study instagram case study instagram social media case study social media case study target instagram'

Instagram 146

Instagram Case Study Branding Brand 146

5W PR

FEBRUARY 17, 2025

Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. Learning from Case Studies of Successful Preventive Measures Examining how other companies have successfully navigated crises can provide valuable lessons. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Focus on the benefit, not the tech.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. The post Measuring the Effectiveness of News Releases — A Case Study appeared first on Paine Publishing.

Case Study 56

Case Study Measurement Study Software 56

Melissa Agnes

MARCH 18, 2014

The bottom line: Malaysia Airlines has been a state-run stock corporation since 1957. Case Studies Online Privacy Laws and Regulations' Malaysia Airlines CEO, Ahmad Jauhari Yahya, is the CEO of the “group” as the airline is known within the structure of its parent company.

Airlines 256

Airlines Crisis Privacy Case Study 256

Communications Conversations

NOVEMBER 2, 2017

Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). I also think we benefitted from the love our community has for the Twins. They are an institution. Showing both logos really highlighted the partnership that made this all possible.

Case Study 113

Case Study Journalism Study Instagram 113

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It builds credibility through authenticity since advocates are trusted more than corporate entities.

Branding 104

Branding Brand Employee Case Study 104

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Communications Conversations

OCTOBER 22, 2014

But, I found this use of a corporate executive’s LinkedIn profiles VERY interesting–in fact, I have yet to see another large company do anything similar since. Case Studies Content Strategy Employee Communications ceos and linkedin ceos linkedin case studies ceos use linkedin linkedin publishing ceos'

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. Why: This is one of our favorite social PR cases/campaigns of all time.

Case Study 40

Case Study Study Community Social Media 40

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

AUGUST 12, 2024

Public threats of lawsuits by corporations don’t achieve really any reputational benefits. In this case it added more problems and extended the life of a negative story. They’ve even threatened to sue their partners, creating more negative news for themselves than the other airlines had to contend with. What Can We Learn from This?

Airlines 60

Airlines Case Study Reputation Study 60

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Langham tells stories from theory and practice, introducing essays, case studies and comment from more than 80 practitioners in 27 countries around the world.

Reputation 153

Reputation Financial Case Study Banking 153

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

Wadds Inc.

MAY 26, 2024

report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation. It asked us to investigate the role of corporate communications in helping companies manage social and political polarisation. A new Wadds Inc.

Corporate 59

Corporate Communications Case Study Study 59

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

OCTOBER 14, 2015

They engaged their corporate partners and donors. The Children’s Museum’s corporate partners showed up big time on Wednesday. In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

Case Study 60

Case Study Study Social Media Instagram 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Packaging a differentiator. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178