PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” Don’t have a case study yet? Focus on questions that go to: Moments of pain Moments of change Moments of crisis Moments of decision Because that’s where the stories are. Post an RFS.

Case Study 148

Case Study Interviews Newspapers Employee 148

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

MARCH 18, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. Better understanding the crisis of flight MH370. All of this was aptly discussed in the article “ A look at Malaysia Airlines’ Crisis Communications During the Crisis of Flight MH370 ” posted by Melissa Agnes on this website.

Airlines 256

Airlines Crisis Privacy Case Study 256

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications. Messaging & Positioning. PR Reporting.

Training 370

Training Media Training Crisis Communications Reputation 370

Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It builds credibility through authenticity since advocates are trusted more than corporate entities.

Branding 104

Branding Brand Employee Case Study 104

Cision

JULY 5, 2016

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

AUGUST 12, 2024

Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded. Public threats of lawsuits by corporations don’t achieve really any reputational benefits. What Can We Learn from This?

Airlines 60

Airlines Case Study Reputation Study 60

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

Mark My Words

NOVEMBER 21, 2014

As such, Uber works as the perfect case study for anyone evaluating how not to operate during a global crisis. So give the poor Uber PR team a break and fix corporate culture before it eats itself. The fact is, it doesn’t matter how strong your PR team is if the company culture is wrong.

Case Study 112

Case Study Leadership Crisis Corporate 112

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Companies should have strong pre-crisis and crisis plans in place.

Social Media 120

Social Media Conference Media Corporate 120

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Stuart Bruce

NOVEMBER 10, 2017

Simple, but essential questions to help prevent the need for crisis communications. Real corporate social responsibility is behaving in a social responsible way. A PR professional would have asked questions such as: Is it true? Are we practising what we preach?

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

AUGUST 21, 2015

And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? In this case, it seems like things worked out OK for Amazon. ” After all, we were trained to control and shape the corporate message strategy.

Case Study 60

Case Study Employee Study Guidelines 60

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Our view is that there is no such thing as a public relations crisis but that good public relations is the best way for an organisation to manage a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? How many times have we seen companies hide behind corporate PR statements when bad things happen? Well, maybe not entirely. Why would Oatly do such a thing? ” Smart.

Case Study 88

Case Study Crisis Study Instagram 88

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: During a crisis can be a stressful and time-pressured moment. Paul: Can you share any concrete examples? .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

JULY 3, 2022

It demonstrated how corporate communicators distorted graphics in order to data in a favourable way. The boohoo crisis case study was examined by Faye Clarke and Kevin Read of Pembroke and Rye, UK, and also Yijing Wang of Erasmus University Rotterdam, The Netherlands.

Communications 129

Communications Software Internal International 129

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. So, there you have it, two great brand journalism case studies during the COVID age. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business.

Journalism 148

Journalism Branding Brand Interviews 148

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. The 5 Step Guide To Using Social Media in Crisis Management. I think I’ll start a crisis campaign today!” In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis.

SMB 84

SMB Nonprofit Social Media Case Study 84

Wadds Inc.

JANUARY 12, 2023

He discusses how crisis is inevitable, but how it can be either a threat, or an opportunity – handled right. Start with research, he advises, get and stay close to stakeholders, close the ‘say-do gap’ and scenario plan everything. He examines the importance of traditional media, social media, and politics to reputation.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience?

Employee 88

Employee Case Study Corporate Trends 88

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40