Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' appeared first on Agnes + Day.

Crisis 244

Crisis Case Study YouTube Reputation 244

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy.

Crisis 78

Crisis Brand Branding Case Study 78

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. The early results?

Mobile 122

Mobile Employee Communications Retail 122

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. Goal: Shaping perceptions with employees. Organization: Edelman. Seems benign from a company perspective, right?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. This includes being mindful of deemed exports – releasing controlled technical data to foreign nationals even while in the United States.

Technology 78

Technology Communications Training Education 78

Melissa Agnes

MARCH 18, 2014

The bottom line: Malaysia Airlines has been a state-run stock corporation since 1957. Throw into the mix the Act, a law whose sole purpose is to fiercely protect the private and personal data collected, in this instance, by the airline on their customers and employees from public dissemination.

Airlines 256

Airlines Crisis Privacy Case Study 256

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? In this case, it seems like things worked out OK for Amazon. Facebook was abuzz.

Case Study 60

Case Study Employee Study Guidelines 60

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

NOVEMBER 2, 2017

Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was great for internal announcements and employees loved it , but we were starting to lose traction with students. I also think we benefitted from the love our community has for the Twins. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

AUGUST 12, 2024

With a projected $500 million loss in revenue and the emergence of class action lawsuits, Delta is grappling with reputational concerns that span multiple stakeholders, including customers, shareholders, and employees. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.

Airlines 60

Airlines Case Study Reputation Study 60

The Proactive Report

FEBRUARY 27, 2021

What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare. There are no corporate secrets anymore. Instead of polarizing the public, how about teaching your employees to be kind and considerate human beings – aware and inclusive of all races, religions, and ethnic origins?

Training 162

Training Corporate Reputation Employee 162

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade.

Report 144

Report Communications Government Crisis 144

Presspage

FEBRUARY 8, 2021

Journalists, bloggers, customers, partners, employees and other stakeholders and influencers use the online “pressroom” – or “newsroom” – to find information, or stay updated about a company. The modern online newsroom has become a strategic tool for communicators.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 152

Government Survey Ethics Media 152

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Branding 172

Branding Brand Reddit Pitching 172

Stuart Bruce

NOVEMBER 10, 2017

State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. Real corporate social responsibility is behaving in a social responsible way. Not just saying you do or putting a shine on part of what your business does, while the rest continues to act irresponsibly.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

JANUARY 30, 2018

As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet). It’s all real people–your employees, vendors and customers!

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Communications Conversations

OCTOBER 1, 2020

Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Ling has interviewed docs, nurses and J&J employees about a number of topics around COVID and the vaccine the last six months. It’s a classic two-for-one! Talk about maxing out your investment!

LinkedIn 128

LinkedIn Video Trends Company 128

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. “Take the politics out of it,” she said. Don’t confuse urban and rural poverty.

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings. In the corporate communications world, your internal clients are everything.

Corporate 60

Corporate Writing Communications International 60

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150. Meltwater case study. Muck Rack case study. The company has been self-funded to date.

Software 150

Software Case Study Advertising Advertising 150

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). Years later, the first Hot Mommas® Project case study was borne when she was teaching at the George Washington University School of Business, Center for Entrepreneurial Excellence.

International 101

International Internal Case Study Insurance 101

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Stephen Waddington

JULY 3, 2022

It demonstrated how corporate communicators distorted graphics in order to data in a favourable way. The boohoo crisis case study was examined by Faye Clarke and Kevin Read of Pembroke and Rye, UK, and also Yijing Wang of Erasmus University Rotterdam, The Netherlands.

Communications 129

Communications Software Internal International 129

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

B2B 143

B2B Trends Video Course 143

Wadds Inc.

JANUARY 12, 2023

Pertinent case studies and useful quotes from eminent voices and market-leading businesses are sprinkled throughout (Thomson cites cases as varied as Amazon, ACOSVO and Alastair Campbell) – this book is weighted towards the practical. He examines the importance of traditional media, social media, and politics to reputation.

Reputation 98

Reputation Public Affairs Case Study Internal 98

PR 20/20

OCTOBER 10, 2019

For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” Bridging the gap of human connection that goes beyond economic and corporate status.” A buzzword that results in corporate drivel.” End of story.”

Storytelling 136

Storytelling Communications Survey Case Study 136

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

MARCH 5, 2015

They include a heavy dose of employee/culture-focused photos, but also play on popular internet memes in a relevant way–like taking advantage of historic PwC pics as part of #ThrowbackThursday. Not every company has employees posting pics to Instagram of their experience at work. Makes sense as a channel though, right?

Social Media 60

Social Media Brand Branding Marketing 60

Communications Conversations

AUGUST 29, 2016

If you’ve worked in the Employer Brand-Social space for any length of time, you know, great case studies and good work is hard to come by. Employee stories highlighting the positives of the company’s culture. Prospective employees care about the man/woman leading your company. Shots of HR teams at job fairs.

Brand 60

Brand Branding Case Study Employee 60

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. The video is in essence, a case study, that uses storytelling techniques. The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press.

Storytelling 124

Storytelling Examples B2B Chemicals 124