Communications Conversations

JUNE 9, 2022

You probably wouldn’t repurpose every message your exec sends to employees through internal channels. But, there are certainly case studies out there of leaders who are doing this semi-regularly. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases?

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study.

Case Study 231

Case Study Writing Pitching SEO 231

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Contently - Strategy

AUGUST 27, 2024

In other cases, the part-time creators are confined to certain channels. They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. What are the goals of my internal stakeholders? Start by solving a problem.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

NOVEMBER 10, 2020

After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. The year 2020 demonstrated how important internal communications are to a business and marketing leaders need to have a role here too. Outside consultants can help. Too much work, and not enough time.

B2B 175

B2B Marketing Survey Case Study 175

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. KFC went through a highly publicized, somewhat bizarre crisis in the U.K. Scott Monty is an internationally recognized Fortune 10 leader.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

MARCH 14, 2017

And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window-shopping and in some cases never get down to the business of hiring an agency partner. They have grown to a point where they need to communicate their story.

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly. We think so.

How To 136

How To Case Study Meeting Examples 136

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. We provide clients with support and guidance for their blogs, help with writing and editing, and can take over editorial ownership for clients that do not have internal resources to manage their blog. .

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. If you’re looking for more examples of great content, check out Contently’s case studies page.

Writing 109

Writing Case Study Study Insurance 109

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Buzzstream

OCTOBER 21, 2021

In case your client hasn’t mentioned yet, ask your clients how they manage projects internally or with other agencies. Which were the last design updates we asked the creative team? A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? Start small, think big.

Software 151

Software How To SEO System 151

Contently - Strategy

MARCH 15, 2019

They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Style guide and pitch guide. What’s your stance on the Oxford comma?

Company 111

Company Pitching System Interviews 111

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling.

Digital PR 71

Digital PR SEO Agency Pitching 71

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Shift Communications

MAY 17, 2016

Tell us about your clients (at least 5 more questions, plus case study examples). Values alignment: We pride ourselves on our 7 core values of #creative #connected #dedicated #positive #smart #honorable #ballsy. We know that our clients are also busy managing internal stakeholders. 32 text-heavy pages later….

Case Study 87

Case Study Agency Pitching Examples 87

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football.

Video 62

Video Case Study Sports Creativity 62

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. But get creative. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month. Home Eye Safety Month. Italian-American Heritage Month. LGBT History Month. Long-Term Care Planning Month. National ADD/ADHD Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing.

Case Study 60

Case Study Study Course Groups 60

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. These four September days are for you—the product manager, the creative marketer, the start-up founder. April 15 - 17, 2020 | San Jose, CA. Powered by PR 20/20 (that’s us!),

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands.

Fashion 62

Fashion Branding Brand Case Study 62

Karen Freberg

JANUARY 20, 2020

The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. I am able to gather insights, samples of the work, and case studies to bring to the classroom for my students to learn, discuss, and apply in their work.

Education 56

Education Industry Case Study Conference 56

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. He was looking to expand on this and reach schools focused on public policy and international relations. Using a Survey for New Business – A Case Study.

Creativity 40

Creativity Public Affairs Policies Survey 40

PR in High Definition

JUNE 28, 2022

Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62