ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time.

Strategy 78

Strategy Case Study Pitching Measurement 78

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Participate in brainstorming sessions to develop strategic/creative thinking for clients.

B2B 203

B2B Policies Case Study Enterprise 203

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Its hard to stay ahead if thats the case.

Trends 104

Trends Reddit Pitching Data 104

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Creative Data Marketing' Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. But get creative. Think about what you can pitch in October. It’s almost October. Vegetarian Month. Wishbones for Pets Month (10/15 – 11/30).

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The same is true for internal PR or communications teams as they begin a new campaign. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The same is true for internal PR or communications teams as they begin a new campaign. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. Style guide and pitch guide What’s your stance on the Oxford comma? A freelancer can’t pitch you ideas effectively without knowing at a high-level what you’re looking for.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Buzzstream

JANUARY 16, 2025

Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns. Email tracking is a great way to monitor warm leads and report these back to the client.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report.

Publicity 141

Publicity Case Study Privacy Ethics 141

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. try these 5 suggestions… 1.

Case Study 120

Case Study Study Local Pitching 120

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. When building the business case for content marketing, start where your current marketing efforts fall short. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! hotel stays) in the city. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 3) Rising influence of creative in content marketing. There is a deluge of content.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. BuzzStream frees up our digital PR team so they can be more creative. You dont need to keep going back to check on media lists or chase contacts.

Digital PR 62

Digital PR International Internal Data 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Transcript Vince: Victoria, we talked prior to this.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 14, 2017

And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window-shopping and in some cases never get down to the business of hiring an agency partner. Media responses from every pitch? Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. In the top of the funnel, you were trying to hook attention.

Case Study 109

Case Study Marketing Study Content Marketing 109

5W PR

SEPTEMBER 16, 2024

Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Creative Storytelling : We differentiate our clients in a crowded market through innovative storytelling. You can read the full case study on our website.

Retail 78

Retail Case Study Storytelling Creativity 78

Cision

NOVEMBER 11, 2015

This collaboration will spur success stories, testimonials and case studies which can then be used to pitch journalists, create content for your blog and inform thought leadership. Images: Tweetspeak Poetry ( Creative Commons ). Be one of those people and get to know everything PR can do for your sales funnel.

Case Study 120

Case Study Leadership Social Media Engineering 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Gather a portfolio of past success.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Do you always need an existing piece of content (from a client) to pitch a reactive PR piece?

Strategy 62

Strategy SEO Pitching Banking 62

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Mike Bonadio: A marketing pro tasked with the challenge.

SEO 71

SEO Company Case Study Infographics 71

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

B2B 142

B2B Trends Video Course 142