PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Make this the year that you finally drop the inverted pyramid. Stop boring them.

Writing 198

Writing Case Study Training Storytelling 198

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Its hard to stay ahead if thats the case. 3 Create case studies To attract similar collaborations in the future, create case studies or summaries of your work with a particular partner.

Trends 104

Trends Reddit Pitching Data 104

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 81

Creativity Communications Brand Branding 81

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” Nothing showcases the power of your product or service better than statistics coupled with actual case studies from your existing clients. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” So focus on providing that evidence in the easiest to digest format you can.

Measurement 156

Measurement Case Study Creativity Course 156

5W PR

SEPTEMBER 16, 2024

Creative Storytelling : We differentiate our clients in a crowded market through innovative storytelling. You can read the full case study on our website. They consistently exceed expectations and are a truly collaborative, creative, organized, and reliable team. But don’t just take our word for it.

Retail 78

Retail Case Study Storytelling Creativity 78

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI does not replace humans in most instances, rather, it enhances human knowledge and capabilities.

Case Study 42

Case Study Storytelling Study Engineering 42

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. In the top of the funnel, you were trying to hook attention.

Case Study 109

Case Study Marketing Study Content Marketing 109

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. For many creative writers turned corporate, this means using your lede to create your story arc.

Storytelling 113

Storytelling Case Study Writing Corporate 113

Cision

NOVEMBER 16, 2016

Read Cision and PR Newswire’s latest case study OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign for tips on planning creative and compelling visual content. Multimedia is a must for content marketing success, especially when it comes to seasonal content.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

B2B 142

B2B Trends Video Course 142

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Understanding the audience Before diving into content creation, a deep understanding of the target audience is crucial.

Education 78

Education Infographics Case Study Exercises 78

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. The report can also serve as the basis for creating case studies and award entries. The post Make PR Measurement A Priority appeared first on Crenshaw Communications.

Measurement 120

Measurement Study Data Agency 120

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling.

Digital PR 71

Digital PR SEO Agency Pitching 71

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. These four September days are for you—the product manager, the creative marketer, the start-up founder. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 146

B2B Marketing Survey Software 146

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Infographics 52

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. 4 Cultivate the natural advocates and storytellers in your organisation You’ll find some people are just a constant source of great stories, so nurture them.

Storytelling 60

Storytelling Local Community Case Study 60

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. I’d recommend for you to check out Canva.com. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. Provide case studies of other, similar nonprofits using paid ads and their results. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. – Some basic html knowledge. measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Prohibition

AUGUST 1, 2023

Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products. The future of food PR lies in creative storytelling, innovative campaigns, and a continuous commitment to ethical, sustainable, and delicious plant-based alternatives.

Brand 62

Brand Branding Ethics Social Media 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

B2B 74

B2B Content Marketing Trends Marketing 74

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Case Study Trends 52