Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Melissa Agnes

JUNE 6, 2015

In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.

Case Study 140

Case Study Crisis Management Crisis Study 140

Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

FEBRUARY 27, 2014

But again, as trust is diminished one by one – and rest assured that it is being diminished – and as their competitors grow stronger, Apple may find that taking this “lack of crisis communications ” route may prove to present some unwanted repercussions for the brand down the road.

Case Study 191

Case Study Crisis Communications Crisis Study 191

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Shift Communications

JULY 19, 2017

The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned to find out, and if you aren’t, no worries: we’re here to help you keep swimming. Emily Mong. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

Melissa Agnes

NOVEMBER 18, 2014

If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy. A great example in leveraging technology for crisis communication. As we know, it’s important to find strategic ways to educate and engage with our audiences in real-time in a crisis.

Education 210

Education Crisis Communications Case Study Crisis 210

Prowly

JUNE 15, 2022

The post Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022 appeared first on Prowly Magazine.

Case Study 118

Case Study Study Media Report 118

Melissa Agnes

JUNE 4, 2014

At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. While creating your crisis management plans and procedures, consider the following: In what circumstances can social media be leveraged to help communicate important messages to the public, quickly and efficiently?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

FEBRUARY 17, 2025

Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident. For example, social media can be used for real-time updates, while email can provide more detailed explanations.

Crisis 78

Crisis Brand Branding Case Study 78

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Because even if he does everything else right, having a Tweet go live amidst the crisis saying, “ Fish Humans are friends, not food!”

Case Study 101

Case Study Crisis Study Crisis Communications 101

5W PR

MARCH 28, 2025

Key principles for media management include: Respond quickly with verified facts Maintain consistent messaging across all channels Provide regular updates, even when there’s limited new information Document all media interactions and responses The 2022 Plaid data breach offers an instructive case study.

Financial 78

Financial Technology Leadership Reputation 78

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Shift Communications

JULY 24, 2017

You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active. Knowledge is key to the foundation of any crisis communications scenario. Often in a crisis, people fill in gaps of knowledge with their own suspicions.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

Deirdre Breakenridge

MAY 23, 2017

I do post regularly to Instagram and Facebook where I’ve built engaged and consistently growing communities, and where I can be present on a consistent basis. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust.

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Shift Communications

JULY 28, 2017

you want to continue bringing in new customers through the door despite the crisis, we’d recommend also employing more general targeting techniques to inject your positive message into the conversation. Crisis communications is not an area where you want to “set it and forget it.” cta] The post Crisis Issue? If, like G.W.,

Case Study 92

Case Study Crisis Study Strategy 92

Melissa Agnes

MAY 13, 2014

Through interactive discussions and interesting case studies, this session will explore how to: Identify issues in their early stages, so as to prevent them from escalating into crises. Use the new rules of crisis communications to take a negative issue and quickly transform it into a positive PR opportunity for the organization.

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. Case Studies Crisis Prevention' Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. They’re meeting a need and hopefully preventing a few deaths along the way. appeared first on Agnes + Day.

Healthcare 238

Healthcare Social Media Media Case Study 238

Melissa Agnes

AUGUST 27, 2014

How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how. “Social media is a powerful crisis communication and emergency management tool for the healthcare sector.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Melissa Agnes

MARCH 18, 2014

As they tried to understand why someone with more than 200 souls on board would fly this plane hundreds of miles off course – an unthinkable crisis for any organization – their communication with the families and with the world was swift and transparent. Case Studies Online Privacy Laws and Regulations'

Airlines 256

Airlines Crisis Privacy Case Study 256

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.

Case Study 60

Case Study Crisis Study Crisis Communications 60

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Beyond FIU, she is a dedicated PRSA member.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

MARCH 8, 2018

Taking the crisis out of crisis communications. As a case study, Sharam highlighted how AirPR’s solution uses AI today to help users identify trends, influencer, audience and topics that matter and provide AI-driven insights that create measurement, reporting and attribution that truly measures business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

5W PR

AUGUST 12, 2024

Crisis Preparedness Must Be Comprehensive: An excellent crisis preparedness plan extends beyond technical solutions to include clear communication strategies, customer care plans, and active stakeholder engagement. Why PR Firms Are Crucial in Reputation Management PR firms play an indispensable role in reputation management.

Airlines 60

Airlines Case Study Reputation Study 60

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. One of its standout features is the ‘Mistakes Spotlight’, which pinpoints common industry errors and guides readers on steering clear of them.

Company 203

Company Case Study Trends Crisis Management 203

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Brand Branding 186

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.

Communications 120

Communications Case Study Training Reputation 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120