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The 20 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Media Training. Crisis Communications.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370
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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Public Relations Campaigns Targeted PR campaigns generate media coverage. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.

B2B 78
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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.