Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must remember communication basics.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Crisis Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Brand Branding Case Study 78

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. It’s been fascinating to watch. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

OCTOBER 14, 2024

Social Media Leveraging social media platforms helps B2B tech companies engage with their target audience. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. This is a strategy that attracts organic website traffic.

B2B 78

B2B Company Publicity Media Training 78

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

5W PR

MARCH 28, 2025

The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern.

Financial 78

Financial Technology Leadership Reputation 78

Melissa Agnes

MAY 13, 2014

In this age of social media, where individuals are fast learning the power of their individual and collective voices, organizations have been faced with a growing number of issues. Use the new rules of crisis communications to take a negative issue and quickly transform it into a positive PR opportunity for the organization.

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

APRIL 10, 2025

The regulations also extend to digital communications, including websites, social media, and virtual events. PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. Social Media Examiner Social media is more important now than ever, and PR people need to be on top of the latest social trends to understand the digital landscape.

Company 203

Company Case Study Trends Crisis Management 203

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Beyond FIU, she is a dedicated PRSA member.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. A crisis can accelerate more rapidly and responses from your brand need to occur quickly.

Crisis 186

Crisis How To Brand Branding 186

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Karen Freberg

MARCH 11, 2020

That’s where having experience in crisis communication comes into play. It may be good to have multiple channels of communication here for your students along with your LMS program. Email, social media, etc are all good here. These are just some of the ideas I had in mind to use as a possible case study.

Social Media 92

Social Media How To Media Resources 92

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

OCTOBER 13, 2020

Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade. The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively.

Report 144

Report Communications Government Crisis 144

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. Today, a recommendation from the Kardashians is perhaps as – or more – valuable than a Super Bowl commercial, and that is not going to change anytime soon.”.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. 3) Social Media Metrics: Three Impacts. The digital landscape just changes too fast.

Social Media 60

Social Media Crisis Marketing Media 60

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. I took it as an elective.” However, the benefits far outweigh the time invested.

Education 150

Education Course Training Social Media 150

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. .” ” Then (!),

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

The Hoyt Organization

SEPTEMBER 16, 2024

The effectiveness of these PR strategies increases when they are adapted to various types of media, from traditional outlets like newspapers and TV to digital platforms such as social media. Prepare with a Crisis Communication Plan Preparation works as a c ritical strategy that enables the efficient handling of a crisis.

Healthcare 95

Healthcare Industry Crisis Crisis Communications 95

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

5W PR

JUNE 19, 2024

This means creating a content strategy that includes blog posts, whitepapers, case studies, and social media content to showcase the company’s expertise and innovative solutions. We help companies craft high-quality, informative content that educates the public and stakeholders about cybersecurity issues.

Reputation 78

Reputation Company Case Study Leadership 78

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. Social media, digital (their website reflects this change), outdoor, traditional, etc.

Social Media 42

Social Media Case Study Media Creativity 42

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. How did I get to CASE? I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. Big takeaways.

Education 44

Education Social Media Trends Media 44

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78