5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Melissa Agnes

AUGUST 14, 2014

The ideas were there, but again, much of the results were purely theoretical, often without even looking into case studies to examine whether or not the theories would work or if they’re being used and if so, what their impacts are. In other cases, crisis management case studies were incorporated but not to their full extent.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

Melissa Agnes

SEPTEMBER 3, 2014

For this, your presentation should: Scare them a little: Highlight the most pertinent risks that threaten your organization, as well as the damaging impact these risks can have on the organization’s reputation and bottom line. What is a crisis plan, how does it work and why is it the answer? 2) Put them through a simulation.

Crisis 243

Crisis How To Crisis Management Case Study 243

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

JUNE 4, 2014

So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? What types of negative situations could occur that your organization is responsible for managing and communicating throughout?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

MAY 13, 2014

Many still haven’t mastered the art of issues management as it pertains to social media, which is the focus of Melissa Agnes’s workshop at this year’s CPRS National Summit in Banff, Alberta. Workshop: Effective Issues Management in this Digital Age. Interested in attending Melissa’s workshop?

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

Reputation Us

SEPTEMBER 19, 2014

From NFL scandals to doping incidents, the entire sporting world is a case study in crisis management—and ESPN (or should it be ESPR) is […] The post ESPN or ESPR? Crisis PR Best Practices Public Relations Reputation' Today’s SportsCenter, however, has turned into a showcase of PR nightmares.

Case Study 133

Case Study Sports Crisis Management Crisis 133

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.

Airlines 60

Airlines Case Study Reputation Study 60

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly.

Brand 104

Brand Branding Employee Case Study 104

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are some of the key components of a successful crisis management strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

MAY 14, 2015

In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. It’s meant to be engaging and motivating.

How To 185

How To Crisis Management Crisis Exercises 185

David PR Group

MAY 7, 2015

She needed to keep her kid’s name shielded from this crisis, so the student would not be associated with it in any way – pro, con, or indifferent. We are in a whole new world of public relations crisis management because the Internet is now king. Online reputation management vaults to the front of the line.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

Reputation 78

Reputation Infographics Crisis Management Local 78

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

JUNE 13, 2018

Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response. The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Victorious PR

APRIL 13, 2023

Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation. As is the case with Victorious PR, having a team in place to handle your message can be instrumental for success. Maintaining a Positive Reputation In the real estate industry, reputation is everything.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Norton's Notes

JANUARY 6, 2016

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. Charlie Pownall used to be the regional managing director at Burston Marstellar amongst many other roles. How is the book structured?

Social Media 28

Social Media Crisis Reputation Crisis Management 28

Prohibition

AUGUST 2, 2023

The role of public relations in drink brand promotion While influencer marketing plays a crucial role in promoting drink brands, public relations (PR) also plays a significant role in building brand reputation and credibility. Proactively manage any potential crises to protect your brand’s reputation.

Brand 62

Brand Branding Reputation Consumer 62

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values.

Brand 62

Brand Branding Ethics Social Media 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. A Case Study. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

NOVEMBER 3, 2014

Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. ” The biggest lesson to learn from this crisis. Point final.

Crisis Management 259

Crisis Management Crisis Case Study Reputation 259

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. No case studies or references. Poor online reputation.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Melissa Agnes

AUGUST 13, 2014

Doing so will only hurt your organization’s reputation. We’ve seen so many cases where social media was an asset in crisis communication (see below for links) and so many other cases where the lack of real-time and two-way communication was the organization’s downfall (see below for links).

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Real-time risk management | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Melissa Agnes

DECEMBER 8, 2014

This was an avoidable – preventable – crisis. This needed to be a prevented crisis. Not just for Uber’s reputation, but for the 25 year-old victim. ” The two big lessons for you to take away from this case study. Yes, s**t happens, but this should not have.

Crisis 100

Crisis Company Government Transportation 100