Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how.

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Crisis Management Government Social Media Crisis 202

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. Presenting your case properly takes thought and strategy. 1) Prepare a presentation. What’s in it for them?

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Crisis How To Crisis Management Case Study 243

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications.

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Strategy How To Crisis Management Crisis 155

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. How to determine what social channels to use for crisis communication. Case Studies Crisis Communication'

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Crisis Communications Crisis Communications Strategy 224

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Engage in active listening.

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Crisis Management Crisis Crisis Communications Ethics 159

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

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Crisis Branding Brand Case Study 78

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Now, let me begin by saying that the Ebola crisis is greater than this one Facebook page, as is Emory University Hospital’s efforts and response to the backlash.

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Crisis Communications Facebook Crisis Communications 243

Agility PR Solutions

OCTOBER 14, 2019

Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].

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Case Study Study Crisis Tools 110

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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Case Study Study Writing How To 130

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

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Financial Technology Leadership Reputation 78

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics.

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Guidelines Branding Brand Marketing 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Melissa Agnes

AUGUST 15, 2014

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. From The Crisis Intelligence Blog. The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media.

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Crisis Management Crisis Communications Crisis Case Study 198

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Plan on expert talks, case study presentations, and practical workshops. Dates: Feb 25 – 26, 2020. Location: Miami, FL. Arthur Page Society Annual Conference.

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Conference Marketing Case Study Measurement 329

Melissa Agnes

JUNE 4, 2014

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did.

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Social Media Healthcare Case Study Crisis Communications 223

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

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B2B Company Publicity Media Training 78

Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

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Crisis Crisis Management Case Study SEO 127

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust.

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Product Launch B2B Industry Case Study 78

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. The rules of crisis management and crisis preparedness apply here. CanadaStrong, never defeated.

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Case Study Crisis Government Crisis Management 216

Melissa Agnes

MAY 13, 2014

Workshop: Effective Issues Management in this Digital Age. Through interactive discussions and interesting case studies, this session will explore how to: Identify issues in their early stages, so as to prevent them from escalating into crises. Determine when to let an issue evolve on its own, and when to jump in.

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Case Study Crisis Management Conference Crisis Communications 198

Melissa Agnes

MAY 23, 2015

Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences. Subscribe to The Crisis Intelligence Podcast! Connect with us! Subscribe via email.

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Crisis Management Viral Crisis Case Study 169

Reputation Us

SEPTEMBER 19, 2014

From NFL scandals to doping incidents, the entire sporting world is a case study in crisis management—and ESPN (or should it be ESPR) is […] The post ESPN or ESPR? Crisis PR Best Practices Public Relations Reputation' Today’s SportsCenter, however, has turned into a showcase of PR nightmares.

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Case Study Sports Crisis Management Crisis 133

Melissa Agnes

JUNE 14, 2018

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. versus a 3-minute crisis ready video)?

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Crisis Crisis Management Case Study Video 110

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

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Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.

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Case Study Crisis Study Crisis Communications 60

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

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Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

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Company Case Study Trends Crisis Management 203

Cision

JULY 5, 2016

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.

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Nonprofit Crisis Viral Groups 227

Melissa Agnes

JANUARY 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. Subscribe via email.

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Crisis Communications Crisis Strategy Wireless 100

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It helps with user-generated content (UGC) as advocates create photos, videos, reviews, or blog posts that support PR campaigns.

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Brand Branding Employee Case Study 104

Melissa Agnes

MAY 14, 2015

This is also a book that I recommend to crisis leaders – as well as leaders of every kind. If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. If you haven’t yet listened to this conversation, I highly recommend you do so.

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How To Crisis Management Crisis Exercises 185

The Stalwart Blog

JANUARY 5, 2020

I actually found myself as my own Crisis PR client to start 2020. I offer it here as a good case study for others. The post How I became my own Crisis PR client appeared first on Public Relations Security. On Day One of the New Year, I picked up a new client. Yeah – not kidding.

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Crisis Case Study Facebook Internal 97

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.

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Airlines Case Study Reputation Study 60

David PR Group

MAY 7, 2015

One of her college-aged children was tangentially involved with a crisis at her university, and my friend and some of the other parents were wondering if it would be beneficial to engage a public relations expert. We are in a whole new world of public relations crisis management because the Internet is now king. –John.

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Crisis Management Crisis Reputation Case Study 40