Melissa Agnes

FEBRUARY 25, 2014

This is a major potential crisis for Apple. If people stop trusting Apple on account of their lack of attention to detail that results in severe security vulnerabilities for each customer, this can result in some very serious repercussions on Apple’s reputation and bottom line. Case Studies'

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Onclusive

JULY 13, 2021

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Organisations focused purely on financial performance have been hit hard by the crisis.

Reputation 153

Reputation Financial Case Study Banking 153

Ronn Torossian

DECEMBER 25, 2024

Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. Case studies reveal importance of transparent crisis communication & consumer trust. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. How social media impacts your reputation. How to leverage social media to communicate in a crisis. “Social media is a powerful crisis communication and emergency management tool for the healthcare sector.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Melissa Agnes

JUNE 4, 2014

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Melissa Agnes

AUGUST 4, 2014

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

Viral 254

Viral Crisis Case Study Reputation 254

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Whether or not a PR pro’s role includes this responsibility varies greatly per size of organization. . Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Understand your audience.

Crisis 186

Crisis How To Branding Brand 186

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

Crisis 127

Crisis Crisis Management Case Study SEO 127

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.

Product Launch 78

Product Launch B2B Industry Case Study 78

Prowly

JUNE 15, 2022

The post Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022 appeared first on Prowly Magazine.

Case Study 118

Case Study Study Media Report 118

Melissa Agnes

MAY 13, 2014

Through interactive discussions and interesting case studies, this session will explore how to: Identify issues in their early stages, so as to prevent them from escalating into crises. Use the new rules of crisis communications to take a negative issue and quickly transform it into a positive PR opportunity for the organization.

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

Reputation Us

SEPTEMBER 19, 2014

From NFL scandals to doping incidents, the entire sporting world is a case study in crisis management—and ESPN (or should it be ESPR) is […] The post ESPN or ESPR? Crisis PR Best Practices Public Relations Reputation' Today’s SportsCenter, however, has turned into a showcase of PR nightmares.

Case Study 133

Case Study Sports Crisis Management Crisis 133

5W PR

APRIL 10, 2025

PR teams should develop crisis communication plans specifically for potential compliance incidents. PR teams can support internal education through: Training Programs Regular training sessions help employees understand export control basics and their role in maintaining compliance.

Technology 78

Technology Communications Training Education 78

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.

Airlines 60

Airlines Case Study Reputation Study 60

Wadds Inc.

JANUARY 12, 2023

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

Reputation 98

Reputation Public Affairs Case Study International 98

ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. And solid reputation management creates a litany of benefits.

Advertising 178

Advertising Advertising B2B Trade Shows 178

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are some of the key components of a successful crisis management strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Taking the crisis out of crisis communications. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly.

Branding 104

Branding Brand Employee Case Study 104

5W PR

JUNE 19, 2024

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. The nature of the area can sometimes lead to unforeseen incidents that can negatively impact their reputation and it can even impede the company from achieving set business objectives.

Reputation 78

Reputation Company Case Study Leadership 78

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications There were some serious PR blunders in 2020. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

JUNE 23, 2022

While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more. On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Stephen Waddington

FEBRUARY 15, 2022

A recent case study highlights the issue. In Reputation Management: The Future of Corporate Communications and Public Relations Langham asserts that all marketing services including communications practice have naturally been divided into two parts. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Here’s why: The backstory: a DE&I crisis. Lessons from her diversity statement & crisis response. The most common misstep in any crisis is a delay in offering a solution.

Crisis 78

Crisis Branding Brand Case Study 78

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Our view is that there is no such thing as a public relations crisis but that good public relations is the best way for an organisation to manage a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Similarly, to succeed in telling your brand’s side of the story amidst a crisis, you must put a name and a face to what’s happening. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120