ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

AUGUST 9, 2021

But what about other assets that the media or customers are likely to see? Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

Community 102

Community Communications Case Study Customer Service 102

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. Additionally, KFC set up a website letting fans know where the closest open store was located.

Crisis 186

Crisis How To Branding Brand 186

Prohibition

AUGUST 26, 2019

In 2018, Prohibition dazzled the bespoke jewellery and luxury gift company, Mappin & Webb , with their exquisite Christmas campaign featuring lifestyle influencer, Lydia Millen.

Case Study 48

Case Study Video Study Film 48

Stephen Waddington

APRIL 21, 2021

The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content.

Guidelines 136

Guidelines Communications Tools Case Study 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

5W PR

DECEMBER 13, 2021

One of the best ways that companies can realize how important customer service communication is is to first acknowledge that the consumers are the primary stakeholders of any business. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

The Proactive Report

OCTOBER 26, 2017

I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. For me it is far and away the very best solution out there.

Social Media 113

Social Media Infographics Media Customer Service 113

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. I’ve written about Dan before as well, and his story has also made it into my file of case studies.

Publicity 108

Publicity Media Case Study Nonprofit 108

Onclusive

NOVEMBER 8, 2023

But what about other assets that the media or customers are likely to see? Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

The Hoyt Organization

SEPTEMBER 10, 2024

Case Studies: Success Stories in Fintech Storytelling The best way to showcase the power of storytelling is through real-world fintech success stories. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm.

Financial 102

Financial Real Estate Branding Brand 102

5W PR

SEPTEMBER 21, 2020

Some team members to consider include content creators, designers and copywriters, community and social media managers, sales and customer service representatives, as well as senior management. Here again, there are programs to invest in that can help identify when customers are most engaged. Final Proof.

Social Media 88

Social Media Media Case Study Construction 88

Communications Conversations

MARCH 19, 2015

They would be more proactive on Twitter (they basically just direct people to their customer service page on their site now–not exactly a best practice in Twitter customer service). Case Studies PR spirit airlines brand reputation spirit airlines case study spirit airlines pr spirit airlines social media'

Airlines 60

Airlines Reputation Branding Brand 60

5W PR

OCTOBER 6, 2023

Products can be fine-tuned based on initial reactions and ongoing input, leading to higher levels of customer satisfaction and loyalty. Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility.

Consumer 88

Consumer Strategy Case Study Survey 88

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 3, 2017

So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. But if you enjoy interacting directly with patients and customers, and you want to work for a company that’s making a tangible difference in people’s lives, healthcare could be a good fit.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

NOVEMBER 24, 2010

Constant measurement 1000heads track, measure and evaluate all these things constantly using a variety of methods from their own custom “WOMTrak&# technology, to random sampling, to web crawling, to numbers of complaints through a company’s customer care dept, to sales, online monitoring and sentiment evaluation etc.

Travel 87

Travel Case Study Creativity Advertising 87

prTini

SEPTEMBER 5, 2014

Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Want more PR case studies delivered directly to your inbox? TBT: Three Can’t-Miss Video Campaigns from Summer 2014. Hootsuite Acquires Brightkit, Launches Hootsuite Campaigns.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Barokas

JANUARY 7, 2019

As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.). Publish at least one results-heavy customer case study per quarter. Secure op-ed placement in top tier business outlet.

Case Study 60

Case Study Construction Exercises Media Training 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Source : Automated Insights Associated Press Case Study . You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity.

Publicity 85

Publicity Training Technology Data 85

David PR Group

JULY 20, 2016

Says Avrin, if you continue to use tired, competency-based messages such as “we have the best customer service” or “we only use the freshest ingredients,” then you are just one of many voices in the crowd saying the same dull thing. Are your competitors providing mediocre customer service? Probably not.

Marketing 40

Marketing Exercises Customer Service Case Study 40

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Case studies of brands using Meltwater (Meltwater). Without a doubt, there are going to be more changes and case studies to explore. Instagram has done the same thing as well as adding their own stickers and geolocation.

Social Media 40

Social Media Resources Media Case Study 40

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Along the way, we'll take a refreshing dive into leading event case studies. 3 Top tips, tools and social media marketing strategies.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR Fuel

JULY 2, 2024

As I mentioned in the article, one powerful example of this is incorporating customer case studies into your press releases. This can free up your time to focus on other aspects of your business, such as product development, customer service, or sales.

Writing 52

Writing Pitching Tools Case Study 52

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Beyond PR

AUGUST 31, 2016

During this session, “Queen of Facebook” Mari Smith will cover video marketing tactics, real world case studies, and popular social video tools to help you drive real results on Facebook. How to Use Customer Service and Community to Create Killer Content. The Worst Advice Marketing Ever Gave to Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Or, publish a formal case study and use the asset in both marketing and sales efforts. Is it your culture? Performance.

Marketing 52

Marketing Technology International Internal 52

Prohibition

JANUARY 24, 2022

Can you get a list of case studies that show what the firm accomplished for clients in a scenario comparable to yours in some detail? Prohibition PR specialises in custom-created, on-site training programmes. Prohibition PR has worked for a number of clients who have experienced a wide range of issues.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 17, 2021

Crisis communication case studies. There are a handful of examples of high-profile crisis communication strategies that effectively engaged a community after a crisis, and in doing so rebuilt trust, retained customers, and even generated positive publicity. Malaysia Airlines’ MH 370 disappearance.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62