5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector. Anticipate customer needs and offer solutions before problems arise. Equip

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. Additionally, KFC set up a website letting fans know where the closest open store was located.

Crisis 186

Crisis How To Branding Brand 186

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. As I mentioned in the article, one powerful example of this is incorporating customer case studies into your press releases.

Writing 52

Writing Pitching Tools Case Study 52

NewsWhip

JUNE 10, 2021

It comes down to product launches. It comes down to every customer service interaction. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78