Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.

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Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.

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The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. Start your week with the ideas that can boost your PR success.

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Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Content picks from around PR tech land.

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Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

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The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

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Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Transcript Here is an edited transcript of our conversation.

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Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. They say that the proof is in the pudding, so it’s important to share a case study with you where you can see the framework in action. 3 – Resolution. The Framework In Action . Conclusion.

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Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. And if you can, avoid pitching to sites you find on lists. I outline an entire pitching strategy in my video below: 4. So, we know that a lot of SEOs are using guest posting.

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Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

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Social Media Pitching Media LinkedIn 60

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Stacey MacNaught @ MacNaught Digital.

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The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Visuals are sometimes a mirror of sorts – viewers see themselves, potential selves, someone(s) they care about. Good visuals connect. No news media outlet is just one platform.

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The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Visuals are sometimes a mirror of sorts – viewers see themselves, potential selves, someone(s) they care about. Good visuals connect. No news media outlet is just one platform.

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Infographics Video Case Study Print 100

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. A good food PR agency should also understand your brand’s unique voice and be able to tailor their strategies accordingly. What is your approach to media relations?

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Buzzstream

JANUARY 22, 2025

But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. Jasper Morris: And I need to say, I can’t build a case study from that. Yeah, exactly.

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Doctor Spin

FEBRUARY 22, 2024

A Case Study. Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” A Case Study. E‑Public Relations: Impact and Efficiency.

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Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. Vince Nero: I love that. ’cause I would love to geek out about SEO.

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Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

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Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. When you say something like, it has no search volume, right, how are you confident in pitching something like this? That’s a place to go.

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Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Buzzstream

MARCH 18, 2025

Getting links without needing to pitch anything is the dream. So, even if I only get 10 links, my cost per link for this strategy is $420, which aligns with the price of a digital PR link based on our survey. For our State of Digital PR survey, I used Infogram. (I And theres a big reason why: it works.

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Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

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Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah.

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Buzzstream

DECEMBER 18, 2024

According to our State of Digital PR report, 92.5% of digital PRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, Digital PR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.

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Buzzstream

MARCH 6, 2025

While you may think you have a great pitch, chances are everyone else in that inbox does, too. Although most pitching and interaction between journalists and PRs occurs digitally, most tend to forget that there are actual people on the other end of these emails. Check their bio and recent work before pitching.

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Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). You cant do this intelligently when pitching 500 media outlets.

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Buzzstream

DECEMBER 11, 2024

In this SEO case study, Ill explain exactly how we gained almost 300% more organic traffic amidst one of the most tumultuous times in SEO history. With link building and digital PR being our two focus areas, I started with a Google search and tried to identify the content competitors that appear most frequently.

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