Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out. At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

5W PR

MARCH 21, 2025

Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. The digital gaming landscape demands sophisticated PR strategies that go beyond traditional marketing approaches. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. The post Driving SaaS Customer Retention Through Strategic Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Rock the Status Quo

DECEMBER 21, 2015

My book page is up on Amazon for pre-sales, with a publication date of January 27th. If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. It’s live. IT’S FINALLY LIVE. I’m so excited!!

Reputation 100

Reputation Digital PR Case Study SEO 100

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Proactive Report

MARCH 14, 2017

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization. .”

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Sword and the Script

MARCH 1, 2022

It’s pretty telling that the two largest vendors in PR are looking for new customers that are not in PR. This is often a public signal a company can send to show the market it believes what it’s saying. Here’s a roundup of other news and links from the world of PR technology. Content picks from around PR tech land.

Software 149

Software Case Study Advertising Advertising 149

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. They say that the proof is in the pudding, so it’s important to share a case study with you where you can see the framework in action. 3 – Resolution. The Framework In Action . And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

FEBRUARY 7, 2016

One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Anyone public-facing in an org can help with content.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JULY 23, 2017

Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Presspage

OCTOBER 24, 2023

Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Maintaining control of your narrative is not always easy.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR.

SEO 118

SEO Study Google Data 118

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Their public relations efforts are wasted. Did I say it’s also an entertaining read, with two GREAT case studies at the end?

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Their public relations efforts are wasted. Did I say it’s also an entertaining read, with two GREAT case studies at the end?

Case Study 100

Case Study Infographics Journalism Writing 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. A5: News media need visuals to do their job – to inform the public. As PR professionals, don’t we want our stories out there? A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. A5: News media need visuals to do their job – to inform the public. As PR professionals, don’t we want our stories out there? A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

The Proactive Report

APRIL 15, 2023

Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. AI will not take your job -. However, the person who learns how to use AI effectively may certainly take your job.

Social Media 130

Social Media Measurement Tools Crisis Management 130

ZudePR

MAY 20, 2015

He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK. It wasn’t always the case. A few years ago, like many senior PR pros, I had the digital fear. Here was a man speaking my language. He also has a rather useful weekly newsletter.

eBook 60

eBook Tools How To Case Study 60

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

Newspapers 130

Newspapers Social Media Data Consumer 130

Critical Mention

AUGUST 19, 2018

In this guide, Scott points out that, under the old rules, you had only two options for getting the word out about your organization’s products or services: buying ads in traditional media or issuing press releases targeting journalists at prominent publications. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

JANUARY 21, 2020

This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie,” he continues. Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Social Media 88

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. The pay off is huge – the media, the public and search engines pay more attention to good original content. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. CHALLENGES.

Real Estate 100

Real Estate Branding Brand Survey 100

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. That’s a win-win situation, no matter how you look at it.

Social Media 83

Social Media Pitching Media LinkedIn 83

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Digital PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

Creativity 117

Creativity Digital PR Data Pitching 117